Manager - Growth Marketing (SME & Mid-Market)

Razorpay; Malaysia; On-site; MYR 80,000 - 110,000; Full time

Job summary

A leading company in fintech, Razorpay, is seeking a Growth Marketing Manager to enhance merchant acquisition in SME and mid-market sectors across Malaysia. This strategic role involves managing targeted campaigns, optimizing lead conversion, and collaborating with multiple teams to boost business growth in a fast-paced environment.

Qualifications

• 4-7 years of experience in growth marketing or digital marketing.
• Proven track record of acquiring SME and mid-market leads.
• Deep understanding of digital marketing channels and B2B funnels.

Responsibilities

• Drive campaigns for acquiring SME and mid-market merchants.
• Own digital performance marketing across various platforms.
• Develop dashboards to monitor growth metrics.

Skills

Growth marketing

Digital marketing

Demand generation

Lead conversion

Tools

HubSpot

GA4

Job description

Manager - Growth Marketing (SME & Mid-Market)

Malaysia

Razorpay was founded by Shashank Kumar and Harshil Mathur in 2014. Razorpay is building a new-age digital banking hub (Neobank) for businesses in India with the mission is to enable frictionless banking and payments experiences for businesses of all shapes and sizes. What started as a B2B payments company is processing billions of dollars of payments for lakhs of businesses across India.

We are a full-stack financial services organisation, committed to helping Indian businesses with comprehensive and innovative payment and business banking solutions built over robust technology to address the entire length and breadth of the payment and banking journey for any business. Over the past year, we've disbursed loans worth millions of dollars in loans to thousands of businesses. In parallel, Razorpay is reimagining how businesses manage money by simplifying business banking (via Razorpay X ) and enabling capital availability for businesses (via Razorpay Capital ).

About the Role

We’re looking for a hands-on, creative Growth Hacker to drive merchant acquisition and reduce churn across SME and mid-market segments in Singapore and Malaysia. In this high-impact role, you'll design and execute campaigns that generate sales-qualified leads (SQLs) and improve merchant activation and retention.

You’ll work closely with the sales, onboarding, and product teams to own the entire journey — from prospecting to post-onboarding communication — and play a key role in building scalable demand generation engines in a fast-paced payments environment.

• Plan and run targeted growth campaigns to acquire SME and mid-market merchants, with a focus on driving qualified leads that convert to transacting accounts.
• Own digital performance marketing (Google, Meta, LinkedIn, etc.), continuously testing and optimising for lead quality and conversion.
• Lead merchant marketing communication — design email journeys, nudges, and lifecycle campaigns to help new merchants activate and start transacting.
• Collaborate with the sales team to define Ideal Customer Profile, build tailored campaigns, and improve lead-to-merchant conversion.
• Support on-ground marketing initiatives such as SME events, industry fairs, and association partnerships that generate demand.
• Work closely with onboarding and support teams to identify drop-off points and create re-engagement campaigns that reduce churn.
• Develop dashboards and reports to monitor SQLs, activation rates, cost per lead, and conversion to MTUs.
• Build and maintain scalable growth playbooks and reusable campaign assets.
  
  

Mandatory Qualifications

• 4–7 years of experience in growth marketing, digital marketing, or demand generation, ideally in fintech, SaaS, or payments.
• Proven track record of acquiring and activating SME and mid-market leads at scale.
• Deep understanding of digital marketing channels, B2B funnels, and CRM tools (HubSpot, GA4, etc.).
• Strong ownership mindset with the ability to launch fast, test often, and iterate based on data.
• Experience crafting marketing journeys and lifecycle communications for early-stage merchant engagement.
• Bonus: experience working with or selling into SMEs in SEA markets, and a passion for building in early-stage, fast-moving environments.

Razorpay believes in and follows an equal employment opportunity policy that doesn't discriminate on gender, religion, sexual orientation, colour, nationality, age, etc. We welcome interests and applications from all groups and communities across the globe.

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