Manager, Event Campaign & Promotion

MR DIY TRADING SDN BHD; Seri Kembangan; On-site; MYR 72,000 - 96,000; Full time

Job summary

A prominent retail company in Malaysia is seeking a skilled Campaign Manager to develop and execute integrated marketing campaigns. The ideal candidate has over 5 years of experience in campaign, promotion, and event management, particularly within retail or FMCG sectors. Responsibilities include managing A&P campaigns, promotions, and events, alongside budget management. The role requires excellent analytical, project management, and communication skills, with proficiency in English and Bahasa Malaysia.

Qualifications

• Minimum 5 years of relevant experience in campaign, promotion, and event management, preferably within Retail, FMCG, or QSR industries.
• Proven track record in developing and executing successful integrated marketing campaigns and promotional activities.
• Strong experience in managing in-store POSM, ATL/BTL promotions, and large-scale events/activations.
• Solid vendor management and negotiation skills.
• Strong analytical skills with the ability to track ROI and measure campaign effectiveness.
• Excellent project management, organizational, and multitasking abilities.
• Strong interpersonal and communication skills.

Responsibilities

• Develop and implement creative and results-oriented A&P campaign proposals.
• Coordinate campaign planning from concept to execution.
• Monitor campaign performance and provide actionable insights.
• Continuously optimize campaign approaches based on insights.
• Plan and oversee promotional activities across multiple touchpoints.
• Conceptualize and execute on-ground activations and events.
• Prepare and manage campaign budgets and negotiate with vendors.

Skills

Campaign management

Event management

Promotion management

Budget management

Analytical skills

Project management

Interpersonal skills

Communication skills

Vendor management

Education

Bachelor’s Degree in Marketing, Business, Mass Communication, or related field

Tools

Microsoft Office (Excel, PowerPoint, Word)

Marketing analytics tools

Job description

Campaign Management

• Develop and implement creative and results-oriented A&P campaign proposals that align with brand strategy and business objectives.
• Coordinate campaign planning from concept development to execution, ensuring alignment with stakeholders across different departments and external vendors.
• Monitor campaign performance, analyze effectiveness, and provide actionable insights and post-campaign reports.
• Continuously optimize campaign approaches based on consumer insights, competitor analysis, and market trends.

Promotion Management

• Plan, manage, and oversee the execution of promotional activities across multiple touchpoints particularly print and in-store POSM.
• Ensure all promotional materials and executions are delivered on time, within brand guidelines, and maintain consistent messaging across channels.
• Collaborate with multiple stakeholders to maximize promotional visibility and customer engagement.
• Track promotion outcomes and measure ROI to refine future initiatives.

Event Management

• Conceptualize, plan, and execute on-ground activations, product launches, roadshows, and customer engagement events in line with marketing campaigns.
• Handle end-to-end event management including vendor negotiations, logistics, staffing, permits, and production.
• Ensure seamless execution of events that reflect brand identity and deliver memorable customer experiences.
• Evaluate event success metrics, collect feedback, and apply learnings to improve future activations.

Budget Management

• Prepare and manage campaign, promotion, and event budgets, ensuring efficient allocation of resources.
• Track actual spend versus planned budget, identify variances, and recommend corrective measures when needed.
• Negotiate with vendors and agencies to maximize value without compromising quality.

Job Requirements

• Bachelor’s Degree in Marketing, Business, Mass Communication, or a related field.
• Minimum 5 years of relevant experience in campaign, promotion, and event management, preferably within Retail, FMCG, or QSR industries.
• Proven track record in developing and executing successful integrated marketing campaigns and promotional activities.
• Strong experience in managing in-store POSM, ATL/BTL promotions, and large-scale events/activations.
• Solid vendor management and negotiation skills with the ability to deliver cost-efficient yet high-quality outcomes.
• Strong analytical skills with the ability to track ROI, measure campaign effectiveness, and provide actionable insights.
• Excellent project management, organizational, and multitasking abilities in a fast-paced environment.
• Strong interpersonal and communication skills to work effectively with internal stakeholders, external partners, and agencies.
• Proficiency in Microsoft Office (Excel, PowerPoint, Word) and familiarity with marketing analytics tools.
• Fluent in English and Bahasa Malaysia.
• Willing to travel and work flexible hours when required (events, roadshows, activations).