Manager, Digital Sourcing (Unsecured Product)

CIMB Group Holdings Berhad; Kuala Lumpur; On-site; MYR 80,000 - 120,000; Full time

Job summary

A leading financial services provider based in Kuala Lumpur is seeking a Manager for Digital Sourcing focusing on unsecured products. The role involves developing comprehensive digital acquisition strategies, leading performance management of sales funnels, and generating high-quality leads across multiple channels. Candidates should have a Bachelor's degree and 3-5 years of experience in digital marketing or customer acquisition, with a strong focus on results and performance optimization. Strong analytical and communication skills are essential.

Qualifications

• 3-5+ years of experience in digital marketing, sales, or customer acquisition roles.
• Proven track record in achieving digital sales targets and managing acquisition campaigns.
• Experience in the financial services industry, preferably with a sales acquisition background.

Responsibilities

• Develop and implement digital sales acquisition strategies.
• Lead performance management of the digital sales funnel.
• Design and execute digital strategies to generate high-quality leads.

Skills

Digital marketing

Sales funnel optimization

Analytical skills

Communication

Project management

Education

Bachelor's Degree or Professional Qualification in Business/Marketing/Financial/Engineering

Tools

CRM tools

Marketing automation platforms

Adobe Analytics

Job description

Manager, Digital Sourcing (Unsecured Product)

JOB DESCRIPTION End to end online sales acquisition focusing on unsecured products (i.e. CC CPL, Cashlite, Awam-i and FPP).

Key Focus Area

Digital Sales Strategy Development

Develop and implement a comprehensive digital sales acquisition strategy that aligns with business objectives i.e.

Develop use cases to optimize propensity models performance to maximize sales

Identify target audiences and customer segments to sharpen targeting to improve application start rate

Design & executed end to end digital acquisition campaigns including campaign mechanic, comm contents (for all digital touch points) & fulfillment

Develop & design end to end online communication contents (SMS, WA, messenger & eDM) differentiated by segment & models using existing internal digital touch points (Group Website, Clicks Web & Octo, PLL and ATM) to drive sales acquisition

To increase traffic / number of customers (Existing to bank customers and New to Bank customers) to product landing page and to buy / apply CIMB unsecured products

Funnel Management & Optimization

Lead performance management of sales funnel cross functional (DM/ Risk / RTC / Products) to drive sales i.e.

Effective performance management of digital sales funnel, sales conversions from all digital touchpoints, and approval rate analysis through data-driven insights for sales optimization

Track and measure all sales programs, design test strategies and creatively optimize results.

Sales analysis (using Adobe Analytic), with business strategy/ recommendation for improvement & develop business case

Develop sales opportunities via various use cases by leveraging on analytics & marketing tools (AT & DMP), replicate & to amplify across all digital touch points (Clicks Web, Apps and Group Website)

Lead & scale up A/B and multivariate tests, leveraging on AIML models for personalized targeting, scale up with speed and continuous optimization

Lead Generation & Conversion

Design & execute digital strategies to generate high quality leads to minimize opportunity lost by leveraging omni – channel approach i.e. online to online / offline sales management

Lead & simplified online to online / offline acquisition process (e.g. Clicks to GWS and vice versa, RTC, branch & RED - CFS) for digital leads drop off follow up

Drive channel (RTC, CSD – branch & RED-CFS) engagement for sales closure

Perform quality checks on platform’s functionalities and stability

Utilize CRM tools and marketing automation platforms to nurture leads and track conversions.

Interface with technology for production issue

Regulatory Compliance

Works with stakeholders to ensure deliverables are in compliance with Group, local and regional regulations (where applicable)

Job Requirement

Bachelor's Degree or Professional Qualification in the relevant discipline (Business/Marketing/Financial/ Engineering)

3-5+ years of experience in digital marketing, sales, or customer acquisition roles

Proven track record in achieving digital sales targets and managing acquisition campaigns.

Familiarity with digital sales tools, analytics, and performance tracking.

Experience with B2B or B2C sales environments

Product Knowledge and experience

Results focused and performance driven.

Strong business and commercial acumen.

Experience in financial services industry, preferably sales acquisition background

Technical/Functional skills

Strong understanding of digital marketing, customer acquisition, and sales funnel optimization.

Proficiency in CRM and marketing automation tools.

Strong analytical skills and experience using data to optimize sales strategies.

Excellent project management and organizational skills.

Ability to work in fast-paced environments and adapt to changing market conditions.

Personal skills (Soft Competencies [Core/Leadership])

Good analytic and presentation skills, for senior management communication when necessary

Strong communication and collaboration skills.

Good interpersonal skills

Team player – strong management skills, ability to manage and/or work with cross-functional teams and inspire high performance from colleagues.

Ability to build strong relationships with key internal and external stakeholders.