Manager, CRM

Great Eastern; Kuala Lumpur; On-site; MYR 50,000 - 70,000; Full time

Job summary

A leading insurance provider in Kuala Lumpur is seeking an experienced professional for the Manager, CRM position. Responsibilities include managing CRM marketing campaigns, enhancing operational processes, and ensuring compliance with regulatory standards. The ideal candidate holds a Degree in Marketing and has 3-5 years experience in marketing or support. This role emphasizes good communication and analytical skills, alongside a high level of integrity and adaptability. Join an established company committed to sustainability and inclusivity.

Qualifications

• At least 3-5 years of working experience in marketing or marketing support.
• High level of integrity and accountability.
• Ability to take initiative and adapt to changes.

Responsibilities

• Manage and support execution of CRM marketing campaigns.
• Enhance operational processes for customer base growth.
• Manage campaign fulfilments and handle stakeholder enquiries.

Skills

Good communication and interpersonal skills

Good analytical and project management skills

Proficient in MS Office

Education

Degree in Marketing

Job description

As a LIFE company, our customers are at the heart of all that we do. Being one of Asia’s leading insurer for over a century, we have built a long‑lasting legacy of trust with our customers over many generations. At the foundation of this trust is Integrity, Initiative, and Involvement – from the way we treat every customer relationship with honesty and transparency, to our proactive approach of delivering the best possible solutions in both life and general insurance.

Integrity, Initiative, and Involvement is what guides us. It is what makes us do the right thing, take the lead, and choose ‘we’ over ‘me’. Our mission is to make life great for our customers because we understand what matters most to them, and we know how to help them protect it.

If you are looking to grow in an exciting career filled with opportunities and potential, we are seeking an experienced professional to join our team as Manager, CRM (Customer Relation Marketing).

The Role

• Manage and support successful execution of CRM marketing campaigns
• Enhance operational processes to support maintenance and growth of customer base, new business, and agents’ participation in campaigns
• Manage campaign fulfilments and handle enquiries from the necessary stakeholders
• Take accountability in considering business and regulatory compliance risks and take appropriate steps to mitigate the risks
• Maintain awareness of industry trends on regulatory compliance, emerging threats and technologies in order to understand the risk and better safeguard the company
• Highlight any potential concerns /risks and proactively share best risk management practices
• Other responsibilities entailed

The Person

• Possess a Degree in Marketing
• Has at least 3-5 years of working experience in marketing or marketing support
• Good communication and interpersonal skills
• Good analytical and project management skills
• Proficient in MS Office
• High level of integrity, takes accountability of work and good attitude over teamwork
• Takes initiative to improve current state of things and adaptable to embrace new changes

Great Eastern Malaysia is committed to Equal Employment Opportunity, and all qualified applicants shall receive a fair and equal consideration for employment.

Entity: Great Eastern Life Malaysia

Employment Type: Permanent

To all recruitment agencies

Great Eastern does not accept unsolicited agency resumes. Please do not forward resumes to our email or our employees. We will not be responsible for any fees related to unsolicited resumes.

About Great Eastern

Established in 1908, Great Eastern places customers at the heart of everything we do. Our legacy extends beyond our products and services to our culture, which is defined by our core values and how we work.

As champions of Integrity, Initiative and Involvement, our core values act as a compass, guiding and inspiring us to embrace the behaviours associated with each value, upholding our promise to our customers – to continue doing our best for them in a sustainable manner.

We work collaboratively with our stakeholders to look for candidates who exhibit or have the potential to embrace our core values and associated behaviours, as these are the key traits that we expect from our employees as they develop their careers with us.

We embrace inclusivity, giving all employees an equal opportunity to shine and play their role in exploring possibilities to deliver innovative insurance solutions.

Since 2018, Great Eastern has been a signatory to the United Nations (UN) Principles of Sustainable Insurance. Our sustainability approach around environmental, social, and governance (ESG) considerations play a key role in every business decision we make. We are committed to being a sustainability‑driven company to achieve a low‑carbon economy by managing the environmental footprint of our operations and incorporating ESG considerations in our investment portfolios; improving people’s lives by actively helping customers live healthier, better and longer; and drive responsible business practices through material ESG risk management.