Manager Campaign Delivery (Traditional Media)

WPP Media; Kuala Lumpur; On-site; MYR 100,000 - 150,000; Full time

Job summary

A leading creative transformation company in Kuala Lumpur is seeking a Manager for Campaign Delivery in Traditional Media. This role involves developing and implementing comprehensive media buying strategies, leading negotiations for optimal placements, and continuously optimizing campaign performance. Ideal candidates will have a minimum of 5 years in media planning, strong analytical skills, and proficiency in tools such as Excel and Power BI. The position offers competitive medical benefits and opportunities for professional growth.

Benefits

Competitive medical benefits

Paid time off

Employee mental health awareness days

Qualifications

• Min 5 years of relevant experience in media buying or media planning.
• Proficient in Microsoft Excel (including pivot tables, advanced formulas).
• Strong understanding of media planning principles and campaign implementation.

Responsibilities

• Develop and implement buying strategies across various media channels.
• Monitor campaign performance and identify areas for optimization.
• Lead negotiations with media vendors to secure optimal rates.

Skills

Media buying expertise

Strong numerical skills

Organizational skills

Problem-solving skills

Accountability and ownership

Education

5+ years in media buying/planning

Proficiency in Microsoft Excel

Strong understanding of media principles

Tools

Microsoft Excel

Microsoft PowerPoint

Power BI

Arianna

Instar Analytics

Job description

Manager, Campaign Delivery (Traditional Media)

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

At WPP Media, we believe in the power of our culture and our people.It’swhat elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

BeExtraordinarybyLeading CollectivelytoInspire transformational Creativity.

Create anOpenenvironment byBalancing People and Client ExperiencesbyCultivating Trust.LeadOptimisticallybyChampioning Growthand DevelopmenttoMobilize the Enterprise.

Reporting of the role

This role reports to: Non-Biddable Lead

3 Best things about the job:

• Be a game-changer! Create an outstanding team by building an unrivalled biddable media delivery capability in the market that can deliver demonstrable competitive advantage
• Building best practice: Setting the benchmark for how each of the performance media channels delivery models to ensure client KPIs are achieved with a best-in-class quality assurance approach an inbuilt continual improvement
• Collaborate with world class agencies: Partner your team with the WPP Media agencies to deliver a fully integrated service model

Key Responsibilities :

Strategic Non-Biddable Planning & Buying

• Develop and implement buying strategies across TV, Print, Radio, OOH, Cinema, Sponsorships, and Non-Biddable Digital platforms, ensuring alignment with broader media and business goals.
• Timely and accurate execution of media campaigns across all non-biddable channels.
• Identify and evaluate emerging media opportunities and recommend innovative, high-impact solutions.
• Lead negotiations with media vendors to secure optimal rates, premium placements, and added value for clients.
• Collaborate within teams to ensure media buys are strategically aligned and well-integrated into overall campaign plans.

Campaign Performance & Optimization

• Continuously monitor campaign performance, identifying areas for optimization to meet KPIs.
• Leverage data and analytics tools to derive actionable insights and improve campaign effectiveness.
• Proactively flag and address any issues or risks that may impact campaign delivery, quality, or timelines.
• Support internal and client presentations with clear rationale, performance insights, and post-campaign reporting.
• Inspire, mentor, and guide junior team members to cultivate a high-performance, collaborative team culture.
• Provide clear direction, feedback, and support to help the team meet both internal and client expectations.
• Oversee all team deliverables to ensure accuracy, consistency, and quality.

Operational Excellence

• Ensure accurate and timely documentation, campaign reporting, and post-campaign reconciliation.
• Drive workflow efficiencies and adopt best practices to enhance campaign execution and operational processes.
• Maintain compliance with internal governance, financial processes, and reporting systems.

What You’ll Bring

• Strong numerical and organizational skills, with a proven track record of process adherence.
• Proactive problem-solving skills and a passion for continuous improvement.
• A strong sense of accountability, ownership, and the ability to work well under pressure.
• Curiosity and adaptability to stay ahead of evolving tools, platforms, and technologies.
• Willingness to take on new challenges and contribute to team and client success beyond core responsibilities.

Qualifications & Experience

• Min 5 years of relevant experience in media buying or media planning within a media agency.
• Strong understanding of media planning principles, campaign implementation processes, and performance measurement.
• Proficient in Microsoft Excel (including pivot tables, advanced formulas, and data manipulation), with the ability to use Power BI for campaign and performance data analysis and visualization.
• Skilled in Microsoft PowerPoint – capable of developing clear, compelling presentations for both internal and client-facing purposes.
• Familiar with industry tools and systems such as Arianna, Instar Analytics, and other media analytics dashboards, with the ability to translate data into actionable strategic insights.
• Highly detail-oriented, results-driven, and adaptable to a fast-paced, continuously evolving media landscape.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

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