Manager, Franchise & Partnership Marketing

Pacific Licensing Studio Pte Ltd; Selangor; On-site; MYR 100,000 - 150,000; Full time

Job summary

A leading marketing agency in Selangor, Malaysia, is seeking a marketing professional to manage brand strategies and execute retail campaigns. The candidate should possess a Diploma in Marketing with at least 4-5 years of relevant experience and be proficient in MS Office. The role entails developing marketing initiatives, analyzing campaign effectiveness, and managing retail visibility. Strong communication, attention to detail, and organizational skills are essential for success in this fast-paced environment.

Qualifications

• Minimum 4-5 years' experience in marketing or related industry.
• Preferable experience in consumer product licensing marketing.
• Good working knowledge of MS Office applications.
• Excellent attention to detail and organizational skills.
• Strong communication and people management capabilities.

Responsibilities

• Develop and implement marketing campaigns with emphasis on offline activation.
• Plan and execute on-ground marketing initiatives like mall events and pop-ups.
• Analyze campaign effectiveness and provide insights for improvements.
• Formulate retail marketing strategies aligned with local market needs.
• Coordinate campaign launches ensuring timelines are met.

Skills

Brand Management

Event Management

Marketing Strategy

Communication Skills

People Management

Education

Diploma in Marketing or equivalent

Tools

MS Office

Job description

Overall Responsibilities

1. Brand Management

In consultation with Business Unit Head and work alongside with Regional Franchise to develop and implement marketing campaign in line with the set market strategic with a strong focus on offline activation but not limit to online retailer program to drive licensee sell in, retail programs and products sell-through.

Plan, oversee and execute all on-ground marketing initiatives set forth – Mall events, pop-up, retailer activation etc.

Responsible for gathering all franchise update and relevant download to the local team (Sales & Creative)

Development of presentation proposal, brand deck update to be used in marketing pitch.

Identify trends/opportunities across all marketplace channels to drive retail sell through.

Measure and analyze the results and effectiveness of each campaign to identify insights that can improve future campaign performance by assessing against goals (ROI and KPIs).

Stay up to date with market, consumers & competitors.

2. Marketing & Retail Management

Measure and analyze the results and effectiveness of each campaign to identify insights that can improve future campaign performance by assessing against goals (ROI and KPIs).

Oversee flow of event implementation in all aspects and ensure proper implementation.

Ensure consistent usage of marketing materials, templates, retail promotions to support events/product launch/promotions at retail.

Coordinate all campaign launch to ensure all timelines are met by working with all relevant parties internally and externally (agencies, stakeholders, creative team etc.)

Propose, seek approvals and monitor event budgets (P&L); seek approvals from Regional Franchise

Post-campaign report & analysis to deliver reports on the performance of all marketing projects.

Any other responsibilities assigned, as relevant.

3. Brand Visibility at Retail

Align with local market strategy, formulate retail marketing strategies to drive retail touchpoints with key retailers. This will include marketing materials, templates, retail promotions to support product launch/ promotions at retail, as well as leading up retail meetings.

Full visibility of licensee listing, category and product development to work on retail business planning.

Monitor retailer feedback on licensed products and address issues with the Sales team and/or licensee, as appropriate.

Coordinate with various stake holders (Licensor, Licensee, Retailer, PLS Creative and BA team) on setup and maintenance of any permanent retail corners.

Standardize look for all retail corners and Point of Sales Materials and ensure product visibility for all licensed brands and product categories.

Ensure Creative & BA approvals on all retail corner designs and POP materials.

Qualifications

Diploma in Marketing or any equivalent field with minimum 4 – 5 years’ experience in retail/ marketing or related industry experience

Candidates with consumer product licensing marketing experience or retailer background with experience on consumer products are preferred.

Experience in the MICE & Event industry is a plus

Good working knowledge of MS Office – Excel, Word, Outlook, PowerPoint

Well organized and pro‑active with excellent attention to detail

Ability to perform in a fast‑paced and dynamic environment

Personable and diplomatic in handling partners from all level

Excellent communication skills (written and verbal) and people management skills