Mall Event Lead: Campaigns, Promotions & Brand

Randstad; Penang; On-site; MYR 100,000 - 150,000; Full time

Job summary

A major shopping destination in Penang is seeking an Event Executive to manage events and marketing campaigns. The ideal candidate should have 3-5 years of experience in a marketing role, particularly focused on events and retail. Responsibilities include developing strategies to drive foot traffic, managing promotional spaces, and cultivating relationships with stakeholders. A Bachelor's Degree in Marketing or a related field is required, along with strong leadership and communication skills.

Benefits

Positive work environment

Generous rewards for performance

Personal growth emphasis

Qualifications

• 3-5 years of experience in a marketing or marcom role, focusing on events and campaigns.
• Strong communication skills and leadership qualities.
• Driven, ambitious, and assertive character.

Responsibilities

• Lead the planning, execution, and analysis of all mall-wide events and marketing campaigns.
• Achieve and exceed income targets for advertising and promotional spaces.
• Cultivate strong relationships with retailers and external agencies.
• Develop and maintain a cohesive brand image through communications.
• Stay updated on market trends and prepare reports on campaign performance.

Skills

Shopping Mall

Retail Marketing

Mall Marketing

Mall Branding

Advertising

Promotions

Events Management

Public Relations

Marketing Communications (Marcom)

Education

Bachelor's Degree in Marketing, Communications, Public Relations or a related field

Job description

A major shopping destination in Penang is seeking an Event Executive to manage events and marketing campaigns. The ideal candidate should have 3-5 years of experience in a marketing role, particularly focused on events and retail. Responsibilities include developing strategies to drive foot traffic, managing promotional spaces, and cultivating relationships with stakeholders. A Bachelor's Degree in Marketing or a related field is required, along with strong leadership and communication skills.