Livestream Specialist (ID: 692490) KL Eco City

PERSOL; Kuala Lumpur; On-site; MYR 60,000 - 80,000; Full time

Job summary

A leading recruitment agency in Kuala Lumpur is seeking a Live Stream Operations Manager to oversee live streaming projects and strategies. The role requires strong proficiency in data analysis, live stream hosting techniques, and excellent communication skills. Responsibilities include managing the execution of live stream operations, planning content, and ensuring smooth event management. A minimum of 1 year of experience and familiarity with e-commerce broadcasting is essential, as is the ability to work under pressure and drive team motivation.

Qualifications

• At least 1 year of work experience with English proficiency.
• Strong data sensitivity and ability to identify issues.
• Experience in meticulous operation of live stream hosts.

Responsibilities

• Manage live stream operations and content planning.
• Coordinate internal communication and live stream preparations.
• Analyze live stream data for improvements and recommendations.

Skills

Data analysis

Live stream hosting techniques

Team building

E-commerce understanding

Communication

Job description

Responsibility

• Responsible for the local execution of live stream operations, including but not limited to planning live marketing activities, participating in product selection for live broadcasts, live stream process control, and live room management. Responsible for the overall content planning and execution of various live stream projects to improve live stream effectiveness and conversion rates, ultimately achieving product sales goals.
• Responsible for formulating specific live stream content plans and continuously discovering and packaging valuable high-quality content, organizing and planning hot topics to enhance overall content quality.
• Responsible for internal communication and coordination within the department, handling live stream event content planning (product matching, script development, data analysis, content optimization), pre-live preparations, live stream event management, and post-live follow-ups, ensuring smooth live stream execution.
• Responsible for supervising and controlling various operational details based on live stream traffic, fan feedback, etc., making timely adjustments to fan attraction strategies, ensuring the continuous achievement of project operational goals, and increasing fan loyalty.
• Responsible for live stream event marketing planning (including daily activities, Singles' Day, Double Twelve, etc.) and formulating live stream attraction goals and corresponding operational plans for each period.
• Responsible for following up on various issues that arise during live streams, providing feedback, and offering reasonable solutions for resolution.
• Responsible for tracking and analyzing live stream data, extracting and summarizing insights, providing live stream recommendations and optimization strategies through data analysis reports, and continually improving live stream effectiveness to increase user engagement, activity, fan loyalty, and conversion rates.
• Responsible for building, recruiting, managing, training, and evaluating the live stream host team, refining business processes, and establishing departmental rules and regulations.

Requirements

• English proficiency for work communication, with at least 1 year of work experience, and candidates with overseas work experience or 0-1 team building experience are preferred.
• Experience in meticulous operation of live stream hosts, well-versed in live stream hosting techniques, and experienced in batch incubating hosts with established methods.
• Strong data sensitivity, capable of identifying issues keenly and using practical operational methods for improvement and resolution.
• Familiar with the processes involved in e-commerce sellers' self-broadcasting on TikTok, understanding traffic operation rules, and adept at acquiring and integrating resources.
• Familiar with information flow, with some understanding of collaborating with new anchors, live stream partnerships, or other promotional methods, and knowledge of service provider systems.
• Strong logical thinking abilities, clear communication skills, innovative and product-oriented mindset, excellent data analysis capabilities, good analytical judgment, adept at integrating and coordinating various aspects of work, ability to handle pressure, a sense of responsibility, and strong self-driven motivation.