Lead Manager

Kim Teck Cheong Group Of Companies; Sarawak; On-site; MYR 100,000 - 150,000; Full time

Job summary

A leading FMCG distributor in Malaysia seeks a Sales Manager to lead the sales team and drive sales performance. The ideal candidate will have 5–8 years of FMCG experience, including prior managerial roles, and strong skills in trade execution and stakeholder management. Responsibilities include delivering sales targets, conducting market analysis, and coaching the team. This position offers competitive compensation and opportunities for career advancement.

Benefits

Attractive remuneration package

Excellent career growth opportunities

Qualifications

• 5–8 years of FMCG sales experience, with 2–3 years in a managerial role.
• Strong experience in General Trade, Modern Trade, and/or Key Accounts.
• Proven ability to lead, coach, and develop sales teams.

Responsibilities

• Lead and manage the sales team.
• Deliver monthly/quarterly sales targets.
• Drive sell-in and sell-out performance.
• Prepare and present business reviews and forecasts.

Skills

Leadership and management

Sales experience in FMCG

Analytical skills

Communication skills

Stakeholder management

Coaching and development

Proficiency in MS Excel and PowerPoint

Education

Bachelor’s Degree in Business Administration, Marketing, Management

Tools

Sales reporting tools

Job description

Responsibilities

• Lead and manage the sales team (Section Managers, Sellers, Merchandisers, etc.)
• Deliver monthly/quarterly sales targets (volume, value, market share)
• Drive sell-in and sell-out performance across General Trade, Modern Trade, and Key Accounts
• Execute initiatives (launches, promos, price changes)
• Act as the main contact point with the principal for business reviews and execution updates
• Ensure strict compliance with principles and KTC management policies, SOPs, trade terms, and reporting standards
• Prepare and present business reviews, forecasts, and execution reports to the principal and KTC management
• Expand and optimize numeric and weighted distribution
• Ensure effective coverage, call productivity, and outlet penetration
• Work closely with logistics and operations to maintain stock availability & freshness
• Coordinate merchandising teams to meet the principles of the Perfect Store
• Coach, train, and motivate the sales team on product knowledge
• Conduct regular field coaching, performance reviews, and KPI tracking
• Prepare sales forecasts, demand planning inputs, and promotional estimates
• Analyze sales trends, gaps, and market performance
• Recommend corrective actions to close performance gaps
• Work closely with Trade Marketing, Supply Chain & Warehouse, Finance (credit control, claims)
• Ensure smooth execution of promotions, launches, and stock planning

Requirements

• Bachelor’s Degree in Business Administration, Marketing, Management, or related field
• Minimum 5–8 years of FMCG sales experience, with 2–3 years in a managerial role
• Strong experience in General Trade, Modern Trade, and/or Key Accounts
• Solid understanding of route-to-market, distribution management, and in-store execution
• Experience working with principals / multinational brands is an advantage
• Proven ability to lead, coach, and develop sales and merchandising teams
• Strong analytical, forecasting, and reporting skills
• Good communication, presentation, and stakeholder management skills
• Proficient in MS Excel, PowerPoint, and sales reporting tools
• Willing to travel and conduct regular field visits
• Mandarin-speaking candidates will be given priority due to business requirements

Kim Teck Cheong Group (KTC) is a leading FMCG distributor in East Malaysia, providing market access and coverage for over 200 brands across food, beverages, personal care, and household products. With a focus on excellence and innovation, KTC offers an attractive remuneration package and excellent career growth opportunities.