Lead, CRM & Retention Marketing — Growth & Loyalty

Bjak; Petaling Jaya; Hybrid; MYR 80,000 - 120,000; Full time

Job summary

A leading digital insurance platform in Malaysia seeks a Lead, CRM & Retention Marketing to enhance customer loyalty and ensure policy renewal. You will design and optimize complex multi-channel campaigns, focusing on maximizing customer Lifetime Value (LTV) through strategic initiatives. The ideal candidate has over 2 years of experience in CRM and digital campaign management, proficiency in Excel and analytics, and familiarity with modern CRM tools like Braze and Salesforce. Join a dynamic work environment with hybrid options and competitive remuneration.

Benefits

Competitive remuneration

Opportunities to scale impact

Hybrid work setup

Qualifications

• 2+ years of hands-on experience in CRM, Retention Marketing, or Digital Campaign Management.
• Ability to interpret campaign data using tools like Excel and Google Analytics.
• Experience with modern CRM platforms for managing complex customer journeys.

Responsibilities

• Oversee lifecycle management of multi-channel retention campaigns.
• Implement automated customer journeys for key segments.
• Conduct experiments to maximize campaign performance metrics.

Skills

CRM management

Digital campaign management

Excel proficiency

Google Analytics

Campaign optimization

Tools

Braze

Salesforce Marketing Cloud

HubSpot

Job description

A leading digital insurance platform in Malaysia seeks a Lead, CRM & Retention Marketing to enhance customer loyalty and ensure policy renewal. You will design and optimize complex multi-channel campaigns, focusing on maximizing customer Lifetime Value (LTV) through strategic initiatives. The ideal candidate has over 2 years of experience in CRM and digital campaign management, proficiency in Excel and analytics, and familiarity with modern CRM tools like Braze and Salesforce. Join a dynamic work environment with hybrid options and competitive remuneration.