Integrated Media Manager - Strategy & Planning

Innocean Worldwide; Kuala Lumpur; Hybrid; MYR 80,000 - 100,000; Full time

Job summary

A leading marketing and media firm in Kuala Lumpur is seeking an Integrated Media Manager to oversee effective media management for clients. The role involves liaising with clients and media agencies, ensuring profitability and performance of accounts. Candidates should have over 5 years of media experience, preferably with automotive brands, and possess strong knowledge of both digital and traditional media. Benefits include work from home flexibility and medical insurance coverage.

Benefits

Work From Home Flexibility

Flexible Working Hours

Medical Insurance Coverage

Transportation Allowance

Qualifications

• Over 5 years of integrated media background, preferably in automotive or high-value consumer products.
• Passion for media excellence delivering effective and efficient strategies.
• Experience in performance marketing in FMCG, Banks, Automotive is preferred.

Responsibilities

• Manage media processes and projects with clients.
• Collaborate on media planning and strategies.
• Produce analysis and recommendations for clients.

Skills

Experience in media

Strong knowledge of digital and traditional media

Fluent in English

Innovative and willing to explore new media solutions

Education

University degree or equivalent

Tools

Google Analytics

Google Adwords

Meta Business Suite

Job description

Integrated Media Manager - Strategy & Planning

Assure development and running of most effective media management for clients. This role will include managing the performance of media agencies, key liaison with clients, internal collaborations and if necessary, directly working with digital and traditional media partners such as Google, Meta, Tiktok, Media Prima, etc.

Take accountability in assuring profitability of accounts, budgets, timelines and performance.

I. Job Purpose

• Assure development and running of most effective media management for clients. This role will include managing the performance of media agencies, key liaison with clients, internal collaborations and if necessary, directly working with digital and traditional media partners such as Google, Meta, Tiktok, Media Prima, etc.
• Take accountability in assuring profitability of accounts, budgets, timelines, and performance.

II. Working Relationships

• Reports to: Media Director
• Interfaces with: Clients, external vendors and agencies, internal co‑workers and media partners

III. Essential Duties & Responsibilities

• Takes initiative and accountability in managing the proceeding of all media processes and projects with clients.
• Collaborate with partners and co‑workers in planning and strategising effective media plans.
• Able to think and bring forth innovative strategies and plans to clients
• Define, review and control of briefing, budgeting, strategy, approvals, timelines, reporting and billing with the media agencies to achieve best possible services to clients
• Prepare media schedules for client and review related billing documents from media agencies, then outline the billing process to be delivered to the Billing Accountant for management and proceedings
• Provide analysis, recommendations and consolidation of reports in due time to clients
• Ensure optimisation of performance and effectiveness of media spending across all media campaigns.
• Calculation and providing budget forecasting for yearly marketing planning and projects supported by media agency
• Initiate and manage close relationship and cooperation with clients, clients’ subsidiaries, distributors and suppliers
• Ensure evaluation, negotiations and analysis of media offers, vendors, competitor and market insights
• Ensure close collaborations and timeline management across co‑workers and media agencies for material delivery and timely campaign launches
• Experienced in media tools such as Google Analytics, Google Adwords, Meta Business Suite, SimilarWeb, Nielsen, etc. would be advantageous
• Substantial understanding of the market and is able to research and curate market, media and competitor landscapes/insights, key trends and innovations
• Inquisitive, takes initiative and open to assume ad‑hoc work, when required

IV. People management

• Ensures quality and timeline of plans, schedules, budgets, projects and work activities of his team
• Ability to negotiate, to convince or persuade others and build a healthy working relationship across all key partners, clients and co‑workers
• Ability to lead and engage with media agencies and partners

V. Profile (education, experience and general job requirements)

• University degree or equivalent experience
• More than 5 years of integrated media background on preferably but not mandatory high‑profile automotive brands
• Passion for media excellence that delivers effective and efficient strategies and outcomes
• Holistic understanding of the market, media strategies, plans and key performance metrics
• Experienced in performance marketing in FMCG, Banks, Automotive is also preferred, but not mandatory

VI. Skills and personality

• 5–7 years in media, ideally in automotive or high‑value consumer products.
• Experiences in cross‑functional operating business environment
• Strong knowledge of digital and traditional media with key performance metrics.
• Innovative and willing to explore new media solutions to drive client success.
• Skilled in handling complex figures & facts.
• Skilled in organizing and coordinating detailed workflows.
• Fit in extensive project‑management - from planning, agency management, budgeting, billings, optimisations to reporting
• Strong understanding of social media, mobile, analytics, and emerging technologies.
• Fluent in English, confident and cooperative, other languages a plus!
• Able to prioritize and meet deadlines.
• Ability for consultation, mentoring and collaboration with clients and co‑workers

Benefits

• Work From Home Flexibility
• Flexible Working Hours
• Medical Insurance Coverage
• Transportation Allowance