Head of Segment Marketing, East Asia

Schneider Electric North America; Petaling Jaya; On-site; MYR 250,000 - 300,000; Full time

Job summary

A global energy management company seeks a Head of Segment Marketing for East Asia to lead strategic marketing initiatives across the region. The role involves driving engagement, growth, and cultivating long-term partnerships. Candidates must possess a Bachelor's or Master's in Marketing, have over 10 years of experience in marketing with at least 5 in leadership roles, and a strategic mindset. The position offers an opportunity to make a significant impact in a sustainable environment.

Qualifications

• 10+ years in marketing, with at least 5 years in segment or B2B marketing leadership.
• Regional exposure in East Asia preferred.

Responsibilities

• Lead segment marketing strategy for East Asia.
• Drive engagement and long-term partnerships through tailored marketing programs.
• Champion the voice of the customer to shape propositions.

Skills

Strategic mindset

Excellent interpersonal skills

Leadership

Data-driven decision-making

Campaign execution

Education

Bachelor’s or Master’s in Marketing, Business, or related field

Job description

In Schneider Electric everything we do promotes progress and sustainability for all - our colleagues, customers, partners, and the communities and societies where we live and work. From the products, software, and services driving the digital transformation of energy management and automation to corporate citizenship and volunteer activities, we make an impact by helping people and organizations become more resilient and efficient, more electric and digital.

Which is where you come in. Working at Schneider Electric means working toward a cleaner, better world. You're part of a global team built on inclusion, mastery, purpose, action, curiosity, and teamwork, turning sustainability ambitions into actions.

We are looking for a Head of Segment Marketing, East Asia to make an impact!

About the Role

Lead the segment marketing strategy for East Asia across multiple markets, driving engagement, growth, and long‑term partnership through tailored marketing programs. Act as the strategic partner to drive differentiated value creation for the focused end markets in East Asia.

What will you do?

Strategic Leadership

• Driving the full segment marketing roadmap and translating business goals into actionable plans.
• Championing the voice of the customer to shape propositions.
• Leveraging global frameworks while co‑creating localized, high‑quality content with local thought leaders, associations, and industry partners.
• Collaborating with Strategy and Business teams to deliver differentiated, customer‑centric content tailored to regional needs.
• Enable and empower local marketing team for high‑quality segment campaigns across digital, social, and physical channels.

Segment Marketing Execution

• Develop and implement segment‑specific campaigns across digital, social, and physical channels.
• Develop and adapt marketing collateral for new segment applications.
• Optimize customer lifecycle programs (retention, upsell, cross‑sell).

Team Leadership

• Lead and mentor a team of segment marketing specialists.
• Foster a culture of specialization, innovation, agility, and business synergy.

What qualifications will make you successful for this role?

Education

• Bachelor’s or Master’s in Marketing, Business, or related field.

Experience

• 10+ years in marketing, with at least 5 years in segment or B2B marketing leadership.
• Regional exposure in East Asia preferred.

Soft Skills

• Strategic mindset with a focus on innovation and continuous improvement.
• Excellent interpersonal and influencing skills, with the ability to build strong relationships and work effectively with senior leaders and stakeholders. Strong leadership and stakeholder management skills.
• Strong practical understanding of business strategy and international mindset with the ability to work effectively across cultures and matrixed environments.

Core Competencies

• Leadership: Visionary, innovative and collaborative.
• Functional: Segment strategy, campaign execution, ROI optimization.
• Analytical: Market insight, data‑driven decision‑making.

Performance Metrics

• Segment revenue growth and pipeline contribution.
• ROI on segment marketing programs.
• Customer engagement and NPS improvement.
• Team capability development.

Let us learn about you! Apply today.

You must submit an online application to be considered for any position with us. This position will be posted until filled.

€36 billion global revenue
+13% organic growth
150 000+ employees in 100+ countries
#1 on the Global 100 World's most sustainable corporations

Schneider Electric aspires to be the most inclusive and caring company in the world, by providing equitable opportunities to everyone, everywhere, and ensuring all employees feel uniquely valued and safe to contribute their best. We mirror the diversity of the communities in which we operate, and ‘inclusion’ is one of our core values. We believe our differences make us stronger as a company and as individuals and we are committed to championing inclusivity in everything we do.

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Schneider Electric is an Equal Opportunity Employer. It is our policy to provide equal employment and advancement opportunities in the areas of recruiting, hiring, training, transferring, and promoting all qualified individuals regardless of race, religion, color, gender, disability, national origin, ancestry, age, military status, sexual orientation, marital status or any other legally protected characteristic or conduct.