Head of Segment Marketing, East Asia

Schneider Electric; Petaling Jaya; On-site; MYR 250,000 - 300,000; Full time

Job summary

A leading global power management company is seeking a Head of Segment Marketing for East Asia. In this role, you will lead the marketing strategy, drive engagement, and implement segment-specific campaigns across various channels. The ideal candidate should have over 10 years of marketing experience, with a focus on segment or B2B leadership, as well as strong interpersonal and leadership skills. This position is based in Petaling Jaya, Selangor, Malaysia and contributes towards a sustainable future.

Qualifications

• 10+ years in marketing, with at least 5 years in segment or B2B marketing leadership.
• Regional exposure in East Asia preferred.

Responsibilities

• Lead the segment marketing strategy for East Asia across multiple markets.
• Drive engagement, growth, and long‑term partnerships through tailored marketing programs.
• Develop and implement segment‑specific campaigns across digital, social, and physical channels.

Skills

Strategic mindset

Excellent interpersonal skills

Leadership

Data-driven decision-making

Education

Bachelor’s or Master’s in Marketing, Business, or related field

Job description

In Schneider Electric everything we do promotes progress and sustainability for all - our colleagues, customers, partners, and the communities and societies where we live and work. From the products, software, and services driving the digital transformation of energy management and automation to corporate citizenship and volunteer activities, we make an impact by helping people and organizations become more resilient and efficient, more electric and digital.

Which is where you come in. Working at Schneider Electric means working toward a cleaner, better world. You're part of a global team built on inclusion, mastery, purpose, action, curiosity, and teamwork, turning sustainability ambitions into actions.

We are looking for a Head of Segment Marketing, East Asia to make an impact!

About the Role

Lead the segment marketing strategy for East Asia across multiple markets, driving engagement, growth, and long‑term partnership through tailored marketing programs. Act as the strategic partner to drive differentiated value creation for the focused end markets in East Asia.

What will you do?

Strategic Leadership

• Driving the full segment marketing roadmap and translating business goals into actionable plans.
• Championing the voice of the customer to shape propositions.
• Leveraging global frameworks while co‑creating localized, high‑quality content with local thought leaders, associations, and industry partners.
• Collaborating with Strategy and Business teams to deliver differentiated, customer‑centric content tailored to regional needs.
• Enable and empower local marketing team for high‑quality segment campaigns across digital, social, and physical channels.

Segment Marketing Execution

• Develop and implement segment‑specific campaigns across digital, social, and physical channels.
• Develop and adapt marketing collateral for new segment applications.
• Optimize customer lifecycle programs (retention, upsell, cross‑sell).

Team Leadership

• Lead and mentor a team of segment marketing specialists.
• Foster a culture of specialization, innovation, agility, and business synergy.

What qualifications will make you successful for this role?

Education

• Bachelor’s or Master’s in Marketing, Business, or related field.

Experience

• 10+ years in marketing, with at least 5 years in segment or B2B marketing leadership.
• Regional exposure in East Asia preferred.

Soft Skills

• Strategic mindset with a focus on innovation and continuous improvement.
• Excellent interpersonal and influencing skills, with the ability to build strong relationships and work effectively with senior leaders and stakeholders. Strong leadership and stakeholder management skills.
• Strong practical understanding of business strategy and international mindset with the ability to work effectively across cultures and matrixed environments.

Core Competencies

• Leadership: Visionary, innovative and collaborative.
• Functional: Segment strategy, campaign execution, ROI optimization.
• Analytical: Market insight, data‑driven decision‑making.

Performance Metrics

• Segment revenue growth and pipeline contribution.
• ROI on segment marketing programs.
• Customer engagement and NPS improvement.
• Team capability development.

Let us learn about you! Apply today.

You must submit an online application to be considered for any position with us. This position will be posted until filled.

Looking to make an IMPACT with your career?

When you are thinking about joining a new team, culture matters. At Schneider Electric, our values and behaviors are the foundation for creating a great culture to support business success. We believe that our IMPACT values – Inclusion, Mastery, Purpose, Action, Curiosity, Teamwork – start with us.

IMPACT is also your invitation to join Schneider Electric where you can contribute to turning sustainability ambition into actions, no matter what role you play. It is a call to connect your career with the ambition of achieving a more resilient, efficient, and sustainable world.

We are looking for IMPACT Makers; exceptional people who turn sustainability ambitions into actions at the intersection of automation, electrification, and digitization. We celebrate IMPACT Makers and believe everyone has the potential to be one.

Become an IMPACT Maker with Schneider Electric – apply today!

€36 billion global revenue
+13% organic growth
150 000+ employees in 100+ countries
#1 on the Global 100 World’s most sustainable corporations

Schneider Electric aspires to be the most inclusive and caring company in the world, by providing equitable opportunities to everyone, everywhere, and ensuring all employees feel uniquely valued and safe to contribute their best. We mirror the diversity of the communities in which we operate, and ‘inclusion’ is one of our core values. We believe our differences make us stronger as a company and as individuals and we are committed to championing inclusivity in everything we do.

At Schneider Electric, we uphold the highest standards of ethics and compliance, and we believe that trust is a foundational value. Our Trust Charter is our Code of Conduct and demonstrates our commitment to ethics, safety, sustainability, quality and cybersecurity, underpinning every aspect of our business and our willingness to behave and respond respectfully and in good faith to all our stakeholders. You can find out more about our Trust Charter here.
Schneider Electric is an Equal Opportunity Employer. It is our policy to provide equal employment and advancement opportunities in the areas of recruiting, hiring, training, transferring, and promoting all qualified individuals regardless of race, religion, color, gender, disability, national origin, ancestry, age, military status, sexual orientation, marital status or any other legally protected characteristic or conduct.