Head of Sales and Marketing

PositiveLinks Asia; Selangor; On-site; MYR 250,000 - 300,000; Full time

Job summary

A leading technology firm is seeking a dynamic Head of Sales & Marketing to lead its commercial strategy in the F&B technology sector. This role focuses on scaling B2B SaaS solutions, managing sales and marketing teams, and driving revenue growth through strategic initiatives. The ideal candidate will have 8–12+ years of experience in B2B sales leadership, expertise in demand generation, and a strong track record of achieving revenue targets. Candidates must be authorized to work in Malaysia.

Qualifications

• 8–12+ years of B2B sales or commercial leadership experience.
• Proven track record in SaaS solution selling and revenue growth.
• Strong sales leadership and team management skills.

Responsibilities

• Own sales strategy, revenue targets, pipeline, and forecasting.
• Drive revenue growth through structured sales processes.
• Lead Sales, Business Development, and Marketing teams.

Skills

B2B sales

SaaS solution selling

Sales leadership

Team management

Coaching skills

Pipeline management

Revenue operations

Negotiation skills

Communication skills

Stakeholder management

Job description

We are seeking a dynamic and growth-driven Head of Sales & Marketing to lead the commercial strategy and scale the presence in the F&B technology space.

This role requires a strategic leader with a strong foundation in SaaS and B2B sales, particularly within the F&B domain or related industries.

Key Responsibilities

• Own sales strategy, revenue targets, pipeline, and forecasting
• Drive revenue growth through structured sales processes and methodologies
• Lead and manage Sales, Business Development, and Marketing teams
• Oversee B2B SaaS solution selling and multi-stakeholder sales cycles
• Monitor KPIs, conversion rates, and sales performance metrics
• Develop value propositions for F&B operators (restaurants, QSR, chains, cloud kitchens)
• Lead enterprise, mid-market, and key account sales engagements
• Create sales playbooks (solution selling, demos, pricing, objection handling)
• Build and manage GTM initiatives and market expansion strategies
• Establish and grow channel partnerships (POS, payment gateways, ecosystem partners)
• Build demand generation and lead acquisition through marketing channels
• Ensure marketing-qualified leads (MQLs) support sales conversion
• Align sales, marketing, product, and customer success initiatives
• Support pricing strategy, revenue planning, and commercial execution
• Recruit, coach, and develop high-performing commercial teams

Key Requirements

• 8–12+ years of B2B sales or commercial leadership experience
• Proven track record in SaaS solution selling and revenue growth
• Strong sales leadership, team management, and coaching skills
• Expertise in pipeline management, forecasting, and revenue operations
• Experience with GTM strategy, market expansion, and channel partnerships
• Strong understanding of CRM, sales metrics, and performance analytics
• Ability to lead enterprise and multi-stakeholder sales cycles
• Experience in demand generation and lead qualification
• Commercially driven, growth-oriented, and data-driven mindset
• Strong communication, negotiation, and stakeholder management skills
• Strategic thinker with hands‑on execution capability
• Adaptable and effective in fast-paced, scaling environments
• This opportunity is available to individuals authorized to work in Malaysia.

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