Head of Route-to-Market (RTM)- FMCG

Michael Page; Selangor; On-site; MYR 150,000 - 210,000; Full time

Job summary

A leading recruitment agency is seeking an experienced professional for the role of Lead Nationwide RTM Strategy in a top FMCG multinational in Malaysia. This position involves leading a high-performing team and overseeing the execution of a comprehensive RTM strategy across all channels. The ideal candidate will have 10-12 years of FMCG experience, particularly in RTM leadership, demand forecasting, and category management. The role offers opportunities for significant career progression and the chance to make a measurable impact across the organization.

Benefits

Performance-driven role

Career progression opportunities

High-impact responsibilities

Qualifications

• 10-12 years of FMCG experience with hands-on RTM leadership.
• Expertise in demand forecasting and in-store execution.
• Proven leadership skills managing teams of 5-10.

Responsibilities

• Define and execute the end-to-end RTM strategy nationwide.
• Oversee in-store management and adherence to standards.
• Lead demand forecasting and optimize inventory.

Skills

FMCG experience

RTM leadership

Demand forecasting

Category management

Analytical skills

Communication skills

Job description

Lead Nationwide RTM Strategy – FMCG MNC (Malaysia)

We are seeking an experienced RTM professional to lead nationwide RTM strategy for a top FMCG MNC in Malaysia. This role oversees a high‑performing team and has a broad impact across retail channels.

Responsibilities

• Define and execute the end‑to‑end RTM strategy across all channels nationwide.
• Oversee in‑store management, including visibility, shelf compliance, and store execution standards.
• Lead demand forecasting and planning to optimize inventory, supply chain alignment, and stock availability.
• Drive category management initiatives to maximize sales and margin performance across key categories.
• Manage, mentor, and develop a team of 5‑10 RTM professionals.
• Monitor market trends, competitor activities, and channel performance to identify growth opportunities.
• Collaborate with Marketing, Supply Chain, and Finance to ensure cohesive execution of business plans.
• Track and report on key RTM KPIs, ensuring alignment with business objectives.

Qualifications

• Minimum 10‑12 years of FMCG experience, with hands‑on RTM leadership and GT Sales in Malaysia.
• Demonstrated expertise in demand forecasting, category management, and in‑store execution.
• Proven people‑leadership skills with experience managing a team of 5‑10 professionals.
• Strong analytical, problem‑solving, and decision‑making capabilities.
• Excellent communication and stakeholder management skills.
• Willingness to travel within Malaysia as required.

About the Company

Our client is a leading multinational FMCG company with a strong presence in Malaysia, renowned for its portfolio of widely trusted brands. They emphasize talent development, performance‑driven culture, and career progression, providing opportunities to lead strategic initiatives and make a measurable impact across the region.

Why Join

• Lead RTM strategy for a major FMCG multinational in Malaysia.
• Work in a high‑impact, performance‑driven role with clear career progression.
• Opportunity to influence nationwide sales execution and category growth.