Head of Regional Marketing

Sunrise & Company Pte Ltd; Kuala Lumpur; On-site; MYR 250,000 - 300,000; Full time

Job summary

A leading company in the consumer sector is seeking a hands-on Head of Regional Marketing to lead and grow its marketing across Southeast Asia. This senior leadership role entails ownership of the marketing strategy, ensuring alignment with product and commercial objectives. The ideal candidate will have extensive experience (15-20 years) in marketing, preferably in sports brands or FMCG, and fluency in English and Mandarin. Strong stakeholder management skills and budget oversight are essential.

Qualifications

• 15–20 years of marketing experience with strong regional exposure in Southeast Asia.
• Senior leadership background in sports brands, FMCG, or premium consumer brands.
• Experience operating in multi-market, multi-channel environments.

Responsibilities

• Own the regional marketing strategy across all brands and markets in Southeast Asia.
• Oversee and guide the delivery of all product launches.
• Lead and develop a senior regional team across key marketing functions.

Skills

Strong stakeholder management skills

Fluent in English

Fluent in Mandarin

Hands-on execution capabilities

Understanding of performance marketing

Education

Bachelor’s degree in marketing or business

Job description

We are looking for a hands‑on Head of Regional Marketing to lead and grow our regional marketing across Southeast Asia. This is a high‑responsibility, target‑driven leadership role with end‑to‑end ownership of regional marketing strategy, execution quality, and results. You will work closely with Product Development, Sales, E‑commerce, and country teams to ensure that marketing is tightly aligned with product strategy, commercial objectives, and brand standards.

Responsibilities

• Own the regional marketing strategy across all brands and markets in Southeast Asia
• Set clear priorities for product launches, seasonal campaigns (SS/FW), and brand vs performance activity
• Oversee and guide the delivery of all product launches
• Provide final approval on all major marketing outputs, including campaign key visuals, catalogues, retail POS and VM materials, event branding, and major digital assets
• Own overall marketing budget allocation and ROI judgment across digital marketing, events, sponsorships, and trade marketing
• Work alongside Product Development (including China‑based teams), Sales, and E‑commerce
• Lead and develop a senior regional team across Brand & Campaign, Trade Marketing & Retail VM, Sports Marketing & Events, Digital Marketing, Design, and Marketing Operations
• Ensure strong operating discipline through clear briefs, realistic timelines, consistent reporting, and high execution standards

Qualifications

• Bachelor’s degree in marketing or business
• 15–20 years of marketing experience, with strong regional exposure in Southeast Asia
• Senior leadership background in sports brands, FMCG, or premium consumer brands
• Experience operating in multi‑market, multi‑channel environments
• Comfortable operating in a hands‑on, execution‑driven role with high accountability
• Proven ability to balance brand building with performance marketing and commercial outcomes
• Strong stakeholder management skills across Product, Sales, and E‑commerce
• English: Fluent (required)
• Mandarin: Fluent (required – direct interface with Product Development teams)
• Bahasa: A strong plus

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