Head of Department (Business Development & Marketing)

Panorama Langkawi Sdn Bhd; Kedah; On-site; MYR 120,000 - 180,000; Full time

Job summary

A leading tourism company based in Langkawi is seeking an experienced Head of Department for Business Development & Marketing. The successful candidate will be responsible for driving marketing strategies and managing business development efforts to enhance brand visibility. Applicants should have over 10 years of experience in a senior role, exceptional interpersonal skills, and a Bachelor's degree in Business or Marketing. This is a full-time position offering a comprehensive benefits package and opportunities for career advancement.

Benefits

Comprehensive employee benefits package

Opportunities for professional development

Supportive work environment

Work-life balance

Qualifications

• Minimum 10 years of experience in a senior business development or marketing management role.
• Experience in the tourism or hospitality industry is preferable.
• Ability to engage effectively with clients and stakeholders.

Responsibilities

• Develop and implement effective marketing plans.
• Identify new business opportunities and manage client relationships.
• Monitor and report on business development performance.

Skills

Strategic planning

Problem-solving

Interpersonal skills

Data analysis

Market research

Education

Bachelor's Degree in Business or Marketing

Tools

Digital marketing tools

Job description

About the role

We are seeking an experienced Head of Department (Business Development & Marketing) to lead our marketing and business development efforts at Panorama Langkawi Sdn Bhd, based in the vibrant island of Langkawi, Kedah. In this full‑time role, you will be responsible for developing and executing impactful marketing strategies to drive the growth and visibility of our brand across Langkawi and beyond.

Responsibilities

• Develop and implement effective business development and marketing plans to promote the company's products and services.


• Identify new business opportunities, manage client relationships, and negotiate contracts to secure new business.


• Oversee the execution of marketing campaigns across various channels to increase brand awareness and drive customer acquisition.


• Analyse market trends, competitor activity, and customer feedback to inform strategic decision‑making.


• Manage and mentor a team of marketing and business development professionals.


• Collaborate cross‑functionally to ensure seamless integration of business development and marketing initiatives.


• Monitor and report on the performance of business development and marketing activities.


• Lead the development and execution of integrated marketing campaigns across various channels, including digital, social media, and traditional media.

Qualifications

• Bachelor's Degree in Business, Marketing or a related field.


• Minimum 10 years of experience in a senior business development or marketing management role, preferably in the tourism or hospitality industry.


• Strong strategic planning and problem‑solving skills, with the ability to think creatively and implement innovative solutions.


• Excellent interpersonal and communication skills, with the ability to effectively engage with clients, stakeholders, and cross‑functional teams.


• Proven track record of successfully leading and motivating teams to achieve business objectives.


• Proficient in data analysis, market research, and performance reporting.


• Familiarity with digital marketing tools and techniques.

Benefits

• Comprehensive employee benefits package, including health insurance and retirement contributions.


• Opportunities for professional development and career advancement.


• Supportive and collaborative work environment with a strong focus on work‑life balance.


• Exciting opportunity to contribute to the growth and success of a leading tourism brand in Langkawi.

About us

Panorama Langkawi Sdn Bhd is a dynamic and innovative tourism company that operates a range of iconic attractions and experiences in the beautiful island of Langkawi, Malaysia. Our mission is to showcase the natural wonders and rich cultural heritage of Langkawi to both local and international visitors, delivering unforgettable experiences that leave a lasting impression. With a team of dedicated professionals and a commitment to excellence, we are poised for continued growth and success in the years to come.

If you are passionate about marketing, business development, and the tourism industry, we encourage you to apply for this exciting opportunity. Apply now to join our team and be a part of our journey.