Head of Brand & Marketing — Automotive Growth & Lead Gen

MVC Resources; Shah Alam; On-site; MYR 150,000 - 250,000; Full time

Job summary

A leading recruitment agency in Malaysia is seeking a General Manager for Brand & Marketing to enhance brand visibility and market competitiveness. This role involves overseeing brand strategy, marketing plans, and lead generation. The ideal candidate should have proven experience in brand and marketing strategies, particularly in automotive or consumer goods, with excellent leadership and communication skills. Fluency in English is a must, while proficiency in Malay and Chinese is a plus.

Qualifications

• Proven experience in brand and marketing strategy, preferably in automotive or consumer goods.
• Expertise in integrated marketing communications across different channels.
• Strong track record in lead generation and data-driven marketing decisions.
• Excellent leadership and communication skills required.

Responsibilities

• Define and enhance overall brand value and guidelines.
• Formulate marketing plans through market analysis.
• Oversee lead funnel and design integrated marketing campaigns.
• Ensure consistent brand messaging across all channels.
• Analyze customer behavior to optimize conversion rates.
• Lead and develop Brand Marketing and Marketing Communication teams.

Skills

Brand and marketing strategy

ATL and BTL marketing integration

Lead generation

Stakeholder management

Fluency in English

Proficiency in Malay

Proficiency in Chinese

Job description

A leading recruitment agency in Malaysia is seeking a General Manager for Brand & Marketing to enhance brand visibility and market competitiveness. This role involves overseeing brand strategy, marketing plans, and lead generation. The ideal candidate should have proven experience in brand and marketing strategies, particularly in automotive or consumer goods, with excellent leadership and communication skills. Fluency in English is a must, while proficiency in Malay and Chinese is a plus.