Growth Product Manager (B2C) — Activation & Retention

Vyro; Batu Pahat; On-site; MYR 100,000 - 150,000; Full time

Job summary

A leading AI product company is seeking a Growth Product Manager to lead engagement strategies and optimize user onboarding and retention. This role requires 4–8+ years of experience in product management within a B2C context, a strong analytical skillset, and the ability to run high-velocity experiments. You will work closely with cross-functional teams to develop innovative solutions and improve product metrics. A competitive salary and benefits package is offered alongside a culture focused on growth and innovation.

Benefits

Competitive salary and benefits package

Opportunity to work on innovative AI products

Collaborative team environment

Qualifications

• Experience in growth/PLG with B2C products.
• Strong analytical toolkit for data analysis.
• Hands-on with modern analytics and experimentation stacks.
• Ability to convert qualitative feedback into actionable insights.
• Excellent communication and UX instincts.

Responsibilities

• Lead the growth workstream focused on engagement.
• Run high-velocity experiments to drive retention.
• Optimize onboarding and habit loops to reduce churn.
• Communicate openly with weekly growth reviews and updates.

Skills

Growth/PLG experience

Analytical skills

SQL/Excel proficiency

Product sense

UX instincts

Hands-on with analytics

Education

4–8+ years PM experience

Tools

Amplitude

Mixpanel

GA4

Job description

About the role

You will lead the growth workstream focused on the post-signup journey: onboarding, first‑value, habit formation, and long‑term engagement. You’ll run a tight experiment program (A/B, holdouts, sequential rollouts), synthesize Userback feedback for qualitative depth, and partner with Engineering, Design, and Data to ship improvements that move the metrics.

What You’ll Do

• Own the activation & retention strategy across the B2C funnel (signup → onboarding → first value → recurring value → winback)
• Run high‑velocity experiments: define hypotheses, success metrics, guardrails; design variants; coordinate builds; analyze results; document learnings
• Instrument the journey with clear event taxonomy; ensure dashboards/funnels/cohorts are trustworthy and actionable
• Translate Userback insights into action: triage, tag, and synthesize qualitative feedback; validate with quant; turn into clear problem statements and specs
• Optimize onboarding & habit loops: progressive disclosure, checklists, templates, nudges, education, and lifecycle messaging
• Reduce churn: identify drop‑off drivers; ship reactive and preventive retention tactics (e.g., in‑app prompts, save‑offers, reactivation flows)
• Partner cross‑functionally with Eng/Design/Data/Marketing/Support to deliver experiments and durable features end‑to‑end
• Communicate openly: weekly growth reviews, experiment pipeline, post‑launch readouts, and roadmap updates

Outcomes you’ll drive (KPIs)

• Activation: +X% D1/D7 activation; +X% onboarding completion; reduced time‑to‑first‑value
• Retention: +X% W1/W4/M3 retention; −X% churn; +X% reactivation of dormant users
• Experimentation: ≥X experiments/month with robust analysis and decisioning within ≤X days; shared learnings library
• Quality of insight: 100% of priority features backed by a combination of Userback qualitative synthesis and quant evidence

Qualifications

• 4–8+ years PM experience with growth/PLG in a B2C product; a track record moving activation and retention via in‑product changes
• Strong analytical toolkit (funnels, cohorts, retention curves, survivorship, power & sample size basics); comfortable with SQL/Excel
• Hands‑on with modern analytics/experimentation stacks (e.g., Amplitude/Mixpanel/GA4 or equivalent)
• Experience operationalizing qualitative feedback (Userback or similar) into problem statements, hypotheses, and specs
• Excellent product sense and UX instincts; crisp communication; bias to action and iteration

Nice to have

• Mobile app growth (iOS/Android) and app store conversion/retention tactics
• Pricing/packaging, trials/freemium, and paywall/plan upgrade experience
• Personalization/targeting (rules‑based or ML‑assisted) for lifecycle and in‑product nudges

How You’ll Work

• Experiment operating model: hypothesis → design → build/flag → QA → launch → analyze → decide → document → scale/retire
• Evidence standards: pre‑registered success metrics & guardrails; minimal detectable effect; power checks; counter‑metrics for UX/engagement
• Backlog hygiene: ideas scored by impact × confidence × effort; weekly grooming; monthly prioritization tied to KPI gaps
• Userback loop: tagging taxonomy, monthly synthesis reports, and “Voice of Customer” snapshots in growth reviews

Why Join Us?

• Opportunity to work on innovative AI products (Chatly and Imagine) that are shaping the future of user interaction and creativity
• Collaborate with a passionate and talented team that values data‑driven decision‑making
• Competitive salary and benefits package
• A culture that encourages growth, learning, and innovation

Note: This is an onsite position at our office in H12, Islamabad, for residents of Pakistan. Candidates residing outside of Pakistan may be considered for remote work opportunities.