Group Lead, Performance Marketing & Acquisition Strategy

ZUS Coffee; Kuala Lumpur; On-site; MYR 100,000 - 160,000; Full time

Job summary

A leading coffee brand in Kuala Lumpur seeks a Group Manager, Performance Marketing to lead customer acquisition strategies across multiple business units. This role demands hands-on leadership and collaboration with various teams to ensure effective marketing execution and retention strategies. The successful candidate will define marketing frameworks, manage investment decisions, and enhance customer engagement through innovative marketing platforms. A strong focus on analytics and achieving efficient ROI across channels is essential for this position.

Responsibilities

• Own and lead performance marketing strategy across all business units.
• Manage channel strategy and budget allocation for various platforms.
• Design acquisition approaches tailored to different business units.
• Establish acquisition frameworks for mature and new markets.
• Partner with teams to define acquisition quality signals.
• Build and develop the group performance marketing function.
• Maintain scalable acquisition playbooks and best practices.
• Oversee analytics and measurement frameworks for acquisition reporting.
• Adopt new performance marketing platforms and tools.
• Lead agency partnerships and set performance expectations.
• Monitor competitive acquisition strategies for differentiation.

Job description

A leading coffee brand in Kuala Lumpur seeks a Group Manager, Performance Marketing to lead customer acquisition strategies across multiple business units. This role demands hands-on leadership and collaboration with various teams to ensure effective marketing execution and retention strategies. The successful candidate will define marketing frameworks, manage investment decisions, and enhance customer engagement through innovative marketing platforms. A strong focus on analytics and achieving efficient ROI across channels is essential for this position.