Graphic Designer — Job Scope (Envie Fashion)
1. Visual Concept & Design Execution
- Develop creative visual concepts aligned with Envie Fashion’s brand identity, seasonal themes, and campaign objectives.
- Create design assets for both digital and print (social media posts, posters, banners).
- Produce layouts that reflect Envie’s aesthetic especially for blouse, denim vintage, and Gen Z centric product lines.
2. Digital Content for Social Media
- Design eye catching graphics for Instagram, TikTok, Facebook, Pinterest and other platforms.
- Collaborate with the social team to produce carousel posts, reels thumbnails, story graphics, and promotional visuals that drive engagement.
- Ensure designs follow latest visual trends but remain on brand.
3. Campaign & Promotional Materials
- Create concepts and design deliverables for major campaigns (Raya Month, seasonal releases).
- Support marketing initiatives with campaign graphics for online ads, website, cover photo, web banners, and fashion launches.
- Work on product visuals editing and improving photos with creative overlays, typography, and brand elements.
4. Branding & Visual Identity Support
- Maintain consistency of the Envie Fashion brand across all materials.
- Update and refine brand guidelines or help create new ones (typography, color palettes, logo usage, visual tone).
- Collaborate with the content team to align graphic design with storytelling and messaging.
- Work closely with:
- Marketing & Social Media Team — for campaign timing and content needs.
- Photographers & Stylists — for photoshoot concepts and graphic directions.
- Attend creative meetings and give feedback on visual direction.
6. Asset Management & File Delivery
- Organize files, design templates, and source materials for team access.
- Prepare final files for publishing or print (resizing, exporting in required formats, ensuring quality control).
- Maintain version control and archive past campaign assets.
- Upload product in Shopee and TikTok.
7. Trend Research & Creative Growth
- Research current design and fashion trends, especially favored by Gen Z audiences.
- Suggest innovative visual ideas to improve brand aesthetics and user engagement.
- Experiment with bold, fresh concepts that elevate Envie’s visual presence.