Google Ad Specialist

VeecoTech; Bayan Lepas; On-site; MYR 150,000 - 200,000; Full time

Job summary

A leading marketing firm in Bayan Lepas, Malaysia, seeks a SEM Specialist to manage and optimize paid search campaigns across various platforms. Your responsibilities will include keyword research, analytics reporting, and ad copy optimisation. The ideal candidate is up-to-date with SEM trends, capable of overseeing budgets and adapting to a fast-paced environment. Join this dynamic team and help drive successful marketing initiatives.

Qualifications

• Proficient in managing paid search campaigns across various platforms.
• Experience in conducting detailed SEM keyword research and analysis.
• Capable of tracking and reporting on PPC initiatives effectively.

Responsibilities

• Manage paid campaigns on Google and other marketing engines.
• Conduct detailed SEM keyword research and analysis reports.
• Track, report, and analyze website analytics for paid search campaigns.
• Develop and implement SEM strategies to optimize ROI.
• Manage the optimisation of ad copy and landing pages.

Skills

SEM keyword research

Website analytics

PPC initiatives

Ad copy optimisation

Market trend analysis

Job description

Manage paid campaigns on Google and other marketing engines (search campaigns, display campaigns, video campaigns etc).
Conduct detailed SEM keyword research and analysis reports for relevant departments.
Execute tests, track, report, and analyze website analytics, PPC initiatives, and paid search campaigns to identify market trends.
Develop and implement SEM strategies that align with organizational goals to optimize the ROI for both VeecoTech’s and client’s websites in paid search campaigns.
Manage the optimisation of ad copy and landing pages for paid SEM campaigns.
Research and analyze competitors’ advertising links.
Up-to-date with the latest trends and best practices in SEM.
Effectively oversee paid search budgets and campaign expenses.
Adapt to a fast-paced work environment with a strong sense of responsibility.

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