Global Brand Activation Lead – EMEA & APAC

Energizer Malaysia Sdn. Bhd.; Petaling Jaya; On-site; MYR 80,000 - 120,000; Full time

Job summary

A global consumer goods giant seeks a Brand Activation Manager in Petaling Jaya to lead the adaptation of marketing strategies for brand growth. Candidates should possess operational experience in brand marketing and the ability to manage cross-functional teams. This role demands strong analytical skills and experience in a recognized CPG/FMCG environment. The company fosters an inclusive work culture, providing equal opportunities for all applicants.

Qualifications

• Experience in brand marketing and shopper marketing.
• Operational experience in a recognized CPG/FMCG corporation.
• Strong analytical and conceptual skills.

Responsibilities

• Adapt Marketing Cycle Plan for annual business objectives.
• Coordinate with commercial teams for merchandising needs.
• Manage relationships with BTL and digital agencies.

Skills

Brand marketing

Category management

Digital marketing

Analytical skills

Agency management

Cross-cultural communication

Education

Degree in Business, Marketing or similar

Job description

A global consumer goods giant seeks a Brand Activation Manager in Petaling Jaya to lead the adaptation of marketing strategies for brand growth. Candidates should possess operational experience in brand marketing and the ability to manage cross-functional teams. This role demands strong analytical skills and experience in a recognized CPG/FMCG environment. The company fosters an inclusive work culture, providing equal opportunities for all applicants.