General Manager – Tourism / Attraction

PeopleLAKE; Kuah; On-site; MYR 120,000 - 160,000; Full time

Job summary

A leading tourism company located in Malaysia is seeking an experienced General Manager to oversee operations at a world-class tourist attraction. The role involves managing financial performance, guiding marketing strategies, and ensuring operational excellence. The ideal candidate will have at least 10 years of managerial experience in tourism or hospitality, with strong leadership and financial skills. This is a unique opportunity to lead a talented team in a stunning location.

Qualifications

• Minimum 10 years of managerial experience in tourism, hospitality, or attraction management.
• At least 5 years in a senior leadership role.
• Proven ability to work with diverse stakeholders.

Responsibilities

• Prepare and manage the annual operating budget and business plan.
• Develop and execute strategic marketing and promotional plans.
• Ensure smooth day-to-day operations and profitability across all business areas.
• Lead the team to achieve budget targets and operational excellence.
• Develop and implement staff training and succession planning.

Skills

Financial acumen

Operational management

Leadership

Interpersonal skills

Communication skills

Education

Bachelor’s Degree in Business Administration, Tourism Management, Marketing, or related field

MBA

Job description

Our client is a Main Board Public‑listed Company on Bursa Malaysia in the Utilities sector, operating across three core segments: Energy, Food & Beverage, and Tourism. They are currently seeking an experienced General Manager to lead a dynamic team and drive the success of a world‑class tourist attraction.

Job Summary

The company is seeking a visionary and results‑oriented General Manager to oversee operations and lead the company towards achieving its short‑ and long‑term goals. Located on the breathtaking island of Langkawi, this role offers the opportunity to lead a talented team in one of Malaysia’s most iconic destinations.

Key Responsibilities

Financial Management

• Prepare and manage the annual operating budget and business plan.
• Drive profitability by managing UWL as a profit center, controlling costs, and maximizing revenue.
• Oversee cost control, audits, budget monitoring, and profit & loss analysis.
• Ensure compliance with legal, statutory, and financial reporting requirements.
• Liaise with external auditors and professional advisors.

Marketing & Business Development

• Develop and execute strategic marketing and promotional plans.
• Guide the Sales & Marketing team to maximize exposure locally and internationally.
• Monitor sales performance and adjust strategies to meet targets.
• Build strong networks with local authorities, government agencies, and tourism organizations.

Operations Management

• Ensure smooth day‑to‑day operations and profitability across all business areas.
• Lead the team to achieve budget targets and operational excellence.
• Implement SOPs, compliance measures, and cost‑saving initiatives.
• Identify and develop new business opportunities.
• Build positive relationships with the local community and regulatory bodies.

Human Resources & Leadership

• Develop and implement staff training and succession planning.
• Maintain effective communication and foster a positive work environment.
• Lead by example in professionalism, punctuality, and adherence to company policies.

Requirements

• Bachelor’s Degree in Business Administration, Tourism Management, Marketing, or related field (MBA is an advantage).
• Minimum 10 years of managerial experience in tourism, hospitality, or attraction management, with at least 5 years in a senior leadership role.
• Strong financial acumen, operational management skills, and business development expertise.
• Excellent leadership, interpersonal, and communication skills.
• Proven ability to work with diverse stakeholders, including government agencies and tourism partners.

How to Apply

Please send your latest Resume/CV to Gina Koh via email at ********@peoplelake.asia or through WhatsApp at 016-6948780 if you have any further inquiries.

Remarks: Please be informed that only shortlisted candidates will be notified.

Be careful – Don’t provide your bank or credit card details when applying for jobs. Don't transfer any money or complete suspicious online surveys. If you see something suspicious, report this job ad.