Strategic Planning
- Lead the development and implement short-term and long-term strategic plans to achieve the company mission.
- Lead the development and implementation of tourism products covering inbound, outbound, and corporate travel services, as well as medical and education tourism.
- Strengthen marketing impact on business results by ensuring the company's brand is differentiated to position the organization above the competition.
- Oversee corporate and company partnerships that drive customer growth in new markets and channels and support customer retention goals.
- Create impactful marketing campaigns that reflect the preferences of current and future customers with quantifiable results.
- Improve operational systems, processes and policies in support of UCSI Group's mission – specifically, support better management reporting, information flow and management, business process and organizational planning.
- Conduct market research on competitors' products and services with a view to introducing new products and services and improving the marketing and pricing of existing products and services.
- Develop strategies for business growth and expansion, e.g., inbound tourism, education, and medical tourism. This may involve developing new markets in China.
- Ensure that sales revenue for travel and tours meets the monthly target of the organization.
- Responsible for opening up local and overseas markets for the travel business. This may involve the appointment of agents both locally and overseas.
- Drive corporate client acquisition and retention, managing relationships within businesses and institutions.
- Liaise with hotels and tour agencies for business.
- Scout for new and potential business opportunities related to the travel industry.
- Come up with new marketable products in the tours and travel industry.
- Assist in bringing business to UCSI Hotels, especially to the Le Quadri Hotel and The Quad Restaurant.
- Work closely with the Group subsidiaries to ensure sales are channelled to the company.
Financial Management & Budget
- Develop and present an annual business plan to the UCSI Group Founder & Executive Chairman for approval.
- Develop and present annual operating and capital budgets to the UCSI Group Founder & Executive Chairman for approval.
- Responsible for ongoing and regular monitoring and communication of financial results.
- Accountable for the financial performance of the company, guided by the KPI benchmark below which may vary accordingly, subject to the approval of the UCSI Group Founder & Executive Chairman.
- Oversee the establishment and maintenance of proper resource management controls to safeguard capital and financial assets.
- Responsible for the funding of any future expansion plans. Ensure cash flow optimisation.
Others
- Oversee the overall administration, budgeting, monitoring, reporting and communication activities to meet the Quality Objective.
- Ensure that operating objectives and standards of performance are owned by staff.
- Ensure that appropriate standards of conduct are established and complied with.
- Implement effective succession planning, people management, development, recruitment, and retention strategies.
- Ensure smooth operations and readiness for NCR office to be relocated to CMC by Q1 2026.
Job Requirements
- At least a Bachelor's degree in a related field.
- 8 – 10 years of relevant working experience.
- Excellent verbal and written communication skills.
- Pro‑active and self‑motivated, with the ability to work independently as well as participate within the team.
- Able to work under pressure and meet deadlines, possess a mature attitude and be a good team player.
- Strong communication, presentation and interpersonal skills and abilities.
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