General Manager

Jobstreet Malaysia; Subang Jaya; On-site; MYR 120,000 - 180,000; Full time

Job summary

A leading footwear company in Malaysia is looking for a General Manager to lead and grow its operations. The successful candidate will oversee all aspects of the footwear business, including strategy, sales, marketing, operations, and team management. Responsibilities include developing business plans, driving market expansion, managing P&L, and leading cross-functional teams. Ideal candidates will have 10–15 years of relevant experience and strong leadership skills. Competitive salary and incentives offered.

Benefits

Competitive salary

Performance-based incentives

Career growth opportunities

Qualifications

• Minimum 10–15 years of experience in footwear, fashion, or retail.
• Proven experience in senior leadership or general management.
• Strong understanding of Malaysian retail and consumer market.

Responsibilities

• Develop and execute business strategies for footwear division.
• Oversee sales performance across all channels.
• Manage P&L for the footwear business.

Skills

Leadership

Strategic thinking

Negotiation

Communication

Financial acumen

Education

Bachelor’s degree in Business, Marketing, Retail Management, or related field

MBA preferred

Job description

Reports To : Managing Director / Regional CEO

Job Summary

The General Manager – Footwear Business will be responsible for leading and growing the company’s footwear operations in Malaysia.

This role oversees end-to-end business performance including strategy, sales, marketing, operations, supply chain, merchandising, and people management.

The GM will drive revenue growth, brand positioning, operational excellence, and profitability while ensuring alignment with regional and global business objectives.

Key Responsibilities

Business Strategy & Leadership

Develop and execute short-term and long-term business strategies for the footwear division in Malaysia.

Drive market expansion, brand growth, and competitive positioning in retail, wholesale, and e-commerce channels.

Set annual business plans, budgets, and KPIs; ensure achievement of revenue and profitability targets.

Provide strong leadership and direction to cross‑functional teams.

Sales, Marketing & Brand Management

Oversee sales performance across all channels (own retail, distributors, online, key accounts).

Work closely with marketing teams to execute effective brand, product, and promotional strategies.

Analyze market trends, consumer insights, and competitor activities to inform decision‑making.

Build and maintain strong relationships with key partners, retailers, and distributors.

Operations & Supply Chain

Ensure efficient inventory planning, demand forecasting, and supply chain management.

Optimize operational processes to improve cost efficiency and service levels.

Oversee retail operations, store performance, and expansion plans where applicable.

Ensure compliance with local regulations, quality standards, and company policies.

Manage P&L for the footwear business in Malaysia.

Monitor costs, margins, and cash flow to ensure financial health.

Prepare and present business performance reports to senior management.

Team & Talent Management

Lead, coach, and develop a high‑performing management team.

Build strong organizational capability and succession planning.

Foster a performance‑driven, collaborative, and ethical work culture.

Qualifications & Experience

Bachelor’s degree in Business, Marketing, Retail Management, or a related field (MBA preferred).

Minimum 10–15 years of experience in the footwear, fashion, or retail industry.

Proven experience in a senior leadership or general management role.

Strong understanding of the Malaysian retail and consumer market.

Demonstrated success in managing P&L and driving business growth.

Strong leadership and people management skills

Strategic thinking with hands‑on execution capability

Excellent commercial and financial acumen

Strong negotiation, communication, and presentation skills

Ability to thrive in a fast‑paced, competitive environment

What We Offer

Competitive salary and performance‑based incentives

Opportunity to lead and shape a growing footwear business

Career growth within a regional or global organization