Freelance Paid Ads Specialist (Google & Meta)

LOCUS-T; Remote; MYR 100,000 - 150,000; Part time

Job summary

A digital marketing agency based in Malaysia is seeking a Freelance Paid Ads Specialist to manage Google and Meta Ads campaigns. You will be responsible for executing, optimizing, and reporting on various client projects, with an emphasis on analytical skills and independent work. Ideal candidates will have 1–5 years of experience, strong communication skills, and a solid understanding of performance metrics in digital marketing. This role offers the flexibility of hours and potential for long-term projects.

Benefits

Flexible freelance hours

Opportunity to work with a Google Premier Partner

Exposure to multi-industry campaigns

Freedom to manage workload independently

Long-term project potential

Qualifications

• 1–5 years of experience in Google Ads and/or Meta Ads.
• Strong understanding of performance metrics (CTR, CVR, CPL, CPA, ROAS).
• Experience with tracking setups.

Responsibilities

• Set up, manage, and optimise Google & Meta paid ads.
• Monitor KPIs and prepare performance reports.
• Perform A/B tests on ads and creatives.

Skills

Performance marketing expertise

Analytical skills

Problem-solving skills

Communication skills

Tools

Google Ads

Meta Ads

GA4

Google Tag Manager

Job description

Freelance Paid Ads Specialist (Google & Meta)

Freelance Paid Ads Specialist (Google & Meta)

We are seeking a Freelance Paid Ads Specialist to support our Google Ads and Meta Ads performance campaigns. You will handle hands‑on execution, optimisation, tracking, and reporting across assigned client projects.

This role is ideal for someone with strong analytical skills, attention to detail, and the ability to work independently with flexible hours.

What's In It For You

• Flexible freelance hours, work from anywhere
• Opportunity to work with a Google Premier Partner agency
• Exposure to multi-industry campaigns
• Freedom to manage workload independently
• Long‑term project potential based on performance

How You’ll Contribute

• Set up, manage, and optimise Google & Meta paid ads
• Monitor KPIs (CPL, CPA, ROAS, conversions, CTR)
• Perform A/B tests on creatives, copies, and audiences
• Prepare weekly/monthly performance reports

  What You Bring

  • Hands‑on expertise in performance marketing
  • Strong analytical skills and data interpretation ability
  • Ability to troubleshoot tracking and optimisation issues
  • Responsibility, accuracy, and ability to work independently

  Must Have

  • 1–5 years experience in Google Ads and/or Meta Ads
  • Understanding of performance metrics (CTR, CVR, CPL, CPA, ROAS)
  • Experience with GA4, GTM, and tracking set‑ups
  • Strong communication and reporting skills

  Good To Have

  • Experience with TikTok Ads or LinkedIn Ads
  • Familiarity with Looker Studio dashboards
  • Experience in e-commerce or lead generation campaigns

  Ready to Apply?

  Interested candidates, please click Apply Now and submit your latest resume. Shortlisted candidates will be contacted and provided with our contact details to submit the following supporting documents:

  • Portfolio or past campaign results (optional but preferred)

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