F&B Marketing Specialist | Product Launch & Campaign Development

Hunters International; Kuala Lumpur; On-site; MYR 100,000 - 150,000; Full time

Job summary

A global snack chain is seeking a Marketing Manager in Kuala Lumpur. The role involves leading marketing strategies, managing product launches, and driving brand visibility through various campaigns. Candidates should have a Bachelor's in Business or Marketing and a minimum of 3 years in marketing roles. Strong communication in English and Bahasa Malaysia, alongside analytical skills, is essential. The role offers a competitive salary and opportunities for career growth in a fast-paced environment.

Benefits

Competitive remuneration package

Leadership opportunities

Growth trajectory in a young team

Qualifications

• Minimum 3 years experience in marketing-related roles.
• Good command of English and Bahasa Malaysia.
• Adaptable, innovative, and growth-oriented.

Responsibilities

• Lead product ideation and marketing campaigns.
• Manage in-store promotions and offline marketing materials.
• Track and optimize digital marketing performance.

Skills

Knowledge of marketing campaigns

Strong communication skills

Proficient analytical skills

Self-driven and accountable

Team player

Problem-solving skills

Education

Bachelor's degree in business or marketing

Tools

Microsoft Office (PowerPoint, Excel, Outlook)

Job description

About the Company

Our client is a global snack chain with over 1,800 stores worldwide. They are Thailand's fastest growing F&B companies with more than 120 branches across Thailand in 7 years. At Malaysia, they are now one of the fastest growing QSR chains with 16 stores and more just within a year.

Job Responsibilities

1. Product Design, Excellence & Marketing:

• Lead product ideation and tastings with the marketing team, ensuring every product is set up to succeed.
• Own the product journey from concept to launch, overseeing activations and promotions (both online and offline) with a laser focus on delivering ROI.
• Lead ideation, planning, and execution of new product launches from concept to post-launch review.

2. Digital & Offline Campaign Development:

• Lead the development of marketing campaigns with a performance-driven approach, ensuring each campaign is designed to maximize ROI and contribute to key business goals.
• Continuously track, analyze, and optimize campaigns to ensure they meet or exceed performance expectations.
• Plan and execute 360° marketing campaigns to drive brand awareness and footfall.

3. Online & Delivery Platform Management:

• Manage digital promotions focusing on measurable outcomes, tracking performance and optimizing for maximum ROI across delivery platforms.

4. Mall & In-Store Promotions:

• Develop offline marketing materials including store posters, wobblers, buntings, standees, packaging messages, and promotional collaterals.
• Strategize and execute in-store promotions and mall activations, making sure they're designed with clear KPIs to maximize ROI.
• Drive brand visibility and foot traffic through data-driven in-store campaigns that directly increase sales and engagement.

5. MEMO Gatekeeper:

• Act as the key communications link with operations, ensuring smooth collaboration and that all campaigns and promotions are aligned with performance goals.

Benefits

• Competitive remuneration package
• Young team with a clear growth trajectory
• Leadership opportunity

Work Environment

• Fast-paced, energetic and fun working environment
• Flat hierarchy We all work closely as a team
• Results-driven Culture You are judged by your performance and nothing else.
• Great opportunities for career growth Were a fast-growing organization that values meritocracy. There is no limit to how far you can grow

Job Requirements

• Minimum Bachelors degree in business or marketing fields
• Minimum 3 year experience in Marketing-related or advertising/media agency roles
• Good Command of English and BM
• Self-driven, accountable and passion for results
• Resourceful, energetic, and eager to drive impact.
• Adaptive, innovative, and agile
• Growth mindset with shared vision to grow the company
• Strong business acumen with adept problem solving skills
• Inclusive team player in an empowered start-up environment
• Strong communication skills in BM and English
• Proficient analytical skills for financial and operational analyses
• Proficient in Microsoft office (powerpoint, excel, outlook)
• Travel within Malaysia especially Klang Valley

Working Location

Sri Petaling, Kuala Lumpur

Remuneration

MYR 6,000 - MYR 10,000

Consultant in Charge

Kah Wai| [e-mail] | 012 233 3162