Executive / Senior Executive Product Marketing

Hartalega; Batu Caves; On-site; MYR 150,000 - 200,000; Full time

Job summary

A leading Malaysian company in Batu Caves is seeking a Marketing Executive to drive product success through strategic marketing initiatives. Responsibilities include conducting market research, creating differentiating positioning statements, and executing product launch campaigns. Candidates should have a Bachelor's Degree in a related field and at least 1 year of relevant experience.

Qualifications

• Minimum 1 year of working in the related field.

Responsibilities

• Drive the success of the company's products with strategic marketing initiatives.
• Conduct market research to identify customer needs and trends.
• Create positioning statements that differentiate products.

Skills

Market research

Content creation

Data analysis

Collaboration

Education

Bachelor’s Degree in Marketing, Business, Mass Communication or equivalent

Job description

OVERVIEW

• Drive the success of the company's products by developing and executing strategic marketing initiatives.
• Conduct market research to identify customer needs, industry trends, and competitive landscapes.
• Create positioning statements and value propositions that differentiate our products from competitors in the market.
• Analyse data to understand customer behaviour and preferences.
• Collaborate with marketing and business development team to develop comprehensive go-to-market plans for product launches and updates.
• Plan and execute product launch campaigns.
• Create marketing content, including product brochures, sales presentations, website copy and white papers.
• Work with the marketing team to develop engaging content.
• Develop sales enablement materials.
• Monitor and analyse the performance of marketing campaigns, using metrics and data.

REQUIREMENTS

• Bachelor’s Degree in Marketing, Business, Mass Communication or equivalent.
• Minimum 1 year of working in the related field.