Executive, Public Relations

I-Berhad; Selangor; On-site; MYR 40,000 - 60,000; Full time

Job summary

A leading Malaysian company is seeking a skilled communications professional to enhance their public relations and marketing strategies. The ideal candidate will have a Bachelor's degree and at least 2 years of relevant experience, with strong skills in copywriting and social media management. This position requires excellent communication abilities in English and Bahasa Malaysia, and an understanding of media landscapes. The role supports both internal teams and media relationships, emphasizing collaboration and creative execution.

Qualifications

• Minimum 2 years experience in Public Relations or Corporate Communications.
• Proven copywriting experience with strong portfolio.
• Excellent command of English, with additional Chinese an advantage.

Responsibilities

• Collaborate with teams for PR and marketing activities.
• Develop integrated PR plans supporting organizational objectives.
• Manage brand presence on social media platforms.
• Build relationships with media contacts and influencers.

Skills

Copywriting

Public Relations

Social Media Management

Campaign Development

Market Intelligence

Education

Bachelor's Degree in Public Relations or related field

Job description

Strategy & Alignment

Collaborate closely with internal teams to ensure seamless functionality and coordination of all PR, marketing, advertising, and promotional activities.

Plan Development

Develop and implement integrated PR and communication plans that directly support our core organizational objectives.

Integrated Communications & Strategy

• Strategy & Alignment: Collaborate closely with internal teams to ensure seamless functionality and coordination of all PR, marketing, advertising, and promotional activities.
• Plan Development: Develop and implement integrated PR and communication plans that directly support our core organizational objectives.

Content Mastery & Media Relations

• Creative Content: Develop, write, and manage high-impact editorial proposals, presentations, press releases, articles, speeches, and other essential PR materials.
• Earned Media: Proactively secure positive editorial coverage in print, broadcast, and digital media to significantly elevate brand awareness and reputation.
• Relationship Building: Build and maintain strong, enduring relationships with media contacts, influencers, and key stakeholders.

Digital & Social Media Leadership

• Platform Management: Plan, execute, and monitor the brand's presence and engagement strategies across key social media platforms (e.g., Facebook, Instagram, LinkedIn, X).
• Campaigns: Develop and deploy engaging social media content and campaigns that drive conversation and growth.

Campaign Management & Support

• Creative Execution: Develop creative, relevant, and impactful ideas for marketing and PR campaigns, always prioritizing cost-effectiveness and maximum reach.
• Asset Coordination: Assist with or manage coordination of image/video production and the development of social content and retail marketing assets.
• Event Support: Provide hands‑on support for departmental events, including planning, execution, and post‑event communications.

Monitoring & Reporting

• Market Intelligence: Monitor daily news related to the organization, industry trends, and competitors to inform strategy.
• Performance Analysis: Generate comprehensive reports (monthly, post‑campaign, or as required) detailing PR activities, media coverage results, and campaign Return on Investment (ROI).

What You Bring: Qualifications & Skills

• Education: Bachelor's Degree or similar qualification in Public Relations, Journalism, Mass Communications, Marketing, or a related field.
• Experience: Minimum of 2 years of relevant experience in Public Relations, Corporate Communications, and/or Journalism. Crucially, this experience must be gained from either an agency setting or a corporate communications department. We welcome fresh graduates with exceptional potential, strong portfolios, and relevant internships to apply.
• Copywriting: Proven experience in copywriting, demonstrated by a strong portfolio of written materials (press releases, articles, social media content, etc.).
• Campaign Success: Demonstrable experience in developing and executing successful PR and social media campaigns.
• Language: Excellent command of the English language (both verbal and written) is mandatory. Ability to read and write in Chinese will be added advantage.
• Bilingual: Good verbal and written communication skills in Bahasa Malaysia.
• Media Knowledge: Strong understanding of the traditional media relations and digital media landscapes.
• Soft Skills: You must be independent, proactive, and resourceful with excellent organizational and multitasking abilities.
• Teamwork: Strong interpersonal and communication skills, with the ability to collaborate effectively with diverse internal and external teams.