Executive Programmatic

Publicis Groupe Holdings B.V; Kuala Lumpur; Hybrid; MYR 60,000 - 90,000; Full time

Job summary

A leading marketing firm in Kuala Lumpur is seeking a dedicated individual to manage and execute programmatic buys across various platforms. You will oversee client campaigns, track performance against KPIs, and collaborate with creative teams to optimize outcomes. Additional responsibilities include troubleshooting campaign issues and analysing performance data. The role offers a comprehensive benefits package, including generous leave entitlements, medical coverage, and a hybrid working model.

Benefits

Generous leave entitlements

Cashless comprehensive medical coverage

Life and personal accident insurance

Hybrid working schedule

Phone Allowance

Responsibilities

• Plan and execute all programmatic buys across social, display and video platforms.
• Serve clients by briefing campaigns, proposing programmatic strategies, and monitoring performance.
• Track buys performance against KPIs and provide regular analysis with adjustments as needed.
• Troubleshoot technical issues on campaigns, especially conversion-oriented ones.
• Analyse campaign data to develop insights for KPI improvement and optimization.

Job description

Responsibilities

• Plan and execute all programmatic buys across social, display and video platforms.
• Serving clients for tasks such as campaign briefing, programmatic proposal, budget allocation, campaign monitoring, optimization & analysis.
• Collect data and track the performance of all the buys against set KPIs (CPI, CPL, CPA, PPC etc.).
• Regularly provide analysis on performance against forecasts and making adjustments as necessary to fulfil the set objectives.
• Work on quarterly business reviews for key clients.
• Troubleshoot technical issues on campaigns, especially conversion-oriented ones.
• Analyse campaign data to develop insights and strategies to improve on campaign KPIs and conversion optimization.
• Working with creative teams to identify the creative optimization opportunities and reduce media wastage.
• Innovating to improve performance, growth and profitability across all channels.
• Keep up-to-date with market trends.
• Share best practices with peers within group.
• Accountability and full ownership for campaign performance and aligned KPIs.

Additional information

Our employee benefits package comprises the following:

• 👉 Generous leave entitlements, including birthday leave, rest day and family care leave.
• 👉 Office closure for World Mental Health Day 10th October.
• 👉 Additional Company closure for all 4 major festive Celebrations
• 👉 Cashless comprehensive medical coverage, including access to a panel clinic, dental and optical care.
• 👉 Life and personal accident insurance and group hospitalization and surgery.
• 👉 A hybrid working schedule and with Friday disconnects.
• 👉 Rest Relax & Recharge - office closure last week of December every year.
• 👉 Phone Allowance