Event & BTL Executive

SAIC Motor; Kuala Lumpur; On-site; MYR 40,000 - 60,000; Full time

Job summary

A leading automotive company is seeking a skilled Marketing Coordinator to manage events and execute BTL marketing initiatives. The role involves organizing corporate events, coordinating logistics, and ensuring brand visibility. Candidates should have a degree in Marketing or related fields, along with 1-3 years of relevant experience. Strong organisational and communication skills are essential, as well as proficiency in MS Office. The position may require travel and weekend work for events.

Qualifications

• Minimum 1-3 years of experience in event management and/or BTL marketing.
• Proficient in MS Office (Word, Excel, PowerPoint); basic design skills are an added advantage.
• Willing to travel and work on weekends/public holidays when required (for events).

Responsibilities

• Plan, organise, and execute corporate events, product launches, and exhibitions.
• Develop and implement BTL marketing campaigns aligned with brand objectives.
• Coordinate logistics including venue booking and vendor sourcing.
• Provide weekly/monthly updates on event status and campaign outcomes.

Skills

Organisational skills

Project management

Communication skills

Interpersonal skills

Creativity

Detail-oriented

Education

Degree in Marketing, Mass Communication, Business Administration

Tools

MS Office (Word, Excel, PowerPoint)

Job description

To plan, coordinate and execute all event and below-the-line (BTL) marketing activities to enhance brand visibility, drive customer engagement, and support overall marketing objectives
To work closely with internal departments, agencies, and vendors to ensure effective implementation and seamless execution of marketing initiatives.

Key Responsibilities

A. Event Management

Plan, organise, and execute corporate events, product launches, roadshows, exhibitions, dealer events, and customer engagement activities.

Coordinate logistics including venue booking, layout setup, equipment, transportation, and manpower.

Manage event timelines, budgets, vendor sourcing, and contract negotiations.

Ensure brand consistency and adherence to corporate identity during all events.

Conduct post-event evaluation and prepare reports with insights and improvement recommendations.

B. BTL Marketing Execution

• Develop and implement BTL marketing campaigns aligned with brand and sales objectives.
• Coordinate production and distribution of marketing materials.
• Support retailer/dealer promotional activities and in-store branding initiatives.
• Work with agencies to ensure creative assets are delivered according to specifications and timelines.
• Monitor campaign performance and provide analysis for optimization.

C. Project Coordination

Work closely with the Head of Marketing, Sales Team, and other internal stakeholders to ensure clear communication and alignment on campaign goals.

Handle administrative tasks such as purchase requisitions, invoice processing, and documentation.

Track project budgets, timelines, and deliverables to ensure smooth execution.

Liaise with external vendors, event companies, creative agencies, media partners, and printers.

Maintain good working relationships with dealers, business partners, and internal departments.

E. Reporting & Analysis

Provide weekly/monthly updates on event status, budget utilization, and campaign outcomes.

Prepare post-mortem reports for each event or BTL activity with performance tracking.

Requirements

Education & Experience

• Degree in Marketing, Mass Communication, Business Administration, or related field.
• Minimum 1‑3 years of experience in event management and/or BTL marketing.
• Strong organisational and project management skills.
• Excellent communication and interpersonal skills.
• Creative, resourceful, and detail-oriented.
• Able to work under pressure and meet tight deadlines.
• Proficient in MS Office (Word, Excel, PowerPoint); basic design skills are an added advantage.
• Willing to travel and work on weekends/public holidays when required (for events).