Email & Retention Marketing Executive

BloomThis; Petaling Jaya; Hybrid; MYR 30,000 - 45,000; Full time

Job summary

A leading e-commerce flower company in Malaysia is seeking an Email & Retention Marketing Executive. In this role, you will manage email and WhatsApp campaigns, improving retention KPIs and crafting engaging communications. The ideal candidate has experience in email marketing, strong analytical skills, and a passion for customer engagement. Benefits include group hospitalisation, free flowers, and team activities.

Benefits

Group Hospitalisation & Surgical Benefit

Free Flowers

Monthly travel allowance

Eye care & dental care

Recharge Room

Qualifications

• 1-2 years of experience as an email/retention marketer for an e-commerce brand/email agency.
• Highly creative, imaginative and curious.
• Strong analytical skills and ability to use data to optimize.

Responsibilities

• Manage and execute email, WhatsApp, and loyalty programs.
• Improve email & retention KPIs.
• Research new email & retention marketing strategies.

Skills

Email Marketing

Data Retention

Digital Marketing

Education

BA in mass comms or related field

Tools

Klaviyo

WATI

Job description

This job is about crafting amazing emails and managing communication with customers at BloomThis. You might like this job because you get to blend creativity and analysis, making customers feel special while boosting business growth!

Do you believe a beautifully crafted email can make someone’s day? Do you dream in subject lines, think in flows, and secretly get excited about open rates? If yes, we might just be your inbox soulmate.

We’re BloomThis — and we’re on the lookout for an Email & Retention Marketing Executive to own the art and science of how we connect with our customers post-click. You’ll be the one behind our email, WhatsApp, and loyalty campaigns — planning, building, testing and optimising every touchpoint to make our customers feel seen, celebrated and eager to come back.

This role is perfect for someone who’s got both a designer’s eye and an analyst’s brain — you know what makes a message beautiful and what makes it convert. If you’re organised, creative, detail-obsessed and genuinely curious about how great brands build customer relationships that last — this might be the role for you.

Responsibilities

• Manage and execute BloomThis’ email, WhatsApp and loyalty programs, including; creating/segmenting lists, building layouts, tagging links, scheduling comms and setting up tests
• Improve email & retention KPIs: deliverability, open rate, click rate, conversion rate, opt-out rate, revenue, lifetime value as well as specific business goals around individual campaigns
• Research new email & retention marketing strategies
• Plan monthly email & WhatsApp marketing calendars
• Plan, build and setup email & WhatsApp acquisition/lead gen campaigns
• Plan, build and setup email & WhatsApp flows/automations
• Plan, build and setup email & WhatsApp campaigns weekly
• Test new email & WhatsApp strategies (A/B tests)
• Generate weekly/monthly email & WhatsApp performance reports
• Analyse email & WhatsApp performance weekly
• Brainstorm product & campaign ideas with the team

Job Requirements

Requirements

• 1-2 years of experience as an email/retention marketer for an e-commerce brand/email agency
• BA in mass comms or related field
• Highly creative, imaginative and curious
• Experience in Klaviyo, WATI or other ESPs
• Strong understanding of email/whatsapp best practices
• Knowledge of e-commerce email/whatsapp strategy and creation
• Experience working on an e-commerce email/whatsapp program
• Strong analytical skills and ability to use data to optimize
• Strong communication and organizational skills and attention to detail
• Ability to manage various projects at once in an ever-changing environment, while working well with cross-functional teams
• Passion for continuous improvement

Skills

Email Marketing

Data Retention

Marketing

Digital Marketing

Social Media Management

Company Benefits

Group Hospitalisation & Surgical Benefit

We care a lot for our employee's well-being and health so we got you covered!

Free Flowers!

We provide our employees annual credit to redeem free flowers and discounts to shop for all our products.

We provide monthly travel allowance so everyone comes to work happy.

We provide eye care & dental care for our employess too!

Team Engagement

Team engagement activities are done from time to time to keep our people in shape and fit!

Recharge Room

We care for our employees that we set up recharge room for them to take a break and get back to momentum!

BloomThis is an e-commerce company that delivers premium fresh flowers on demand and via subscription.With the current operations of an online store and 3 retail outlets, BloomThis is on a mission to create moments of happiness by using technology to create the best possible experience of buying and receiving flowers. We set ourselves apart by offering handcrafted artisan flowers designed by our highly skilled...