Ecommerce Digital Marketing Senior Executive

Eastern Decorator Sdn Bhd; Kuala Lumpur; On-site; MYR 150,000 - 200,000; Full time

Job summary

A leading home furnishings company in Kuala Lumpur is seeking an Ecommerce Digital Marketing Senior Executive to drive growth through innovative, data-driven strategies. The successful candidate will execute marketing plans to enhance brand awareness and optimize user experiences across website and marketplace channels. Responsibilities include managing media campaigns, analyzing performance metrics, and collaborating with various teams to support product launches. Ideal applicants possess a Bachelor's degree and experience in ecommerce and digital marketing, thriving in a dynamic environment.

Qualifications

• 1–2+ years of experience in digital marketing, ecommerce, FMCG, or retail industries.
• Proficient in SEO, SEM, and paid media platforms.
• Strong analytical skills with a data-driven mindset.

Responsibilities

• Develop and execute ecommerce-focused digital marketing strategies aligned with business objectives.
• Drive sales performance across website and marketplace channels.
• Manage media buying, campaign planning, and performance optimization.

Skills

Digital marketing strategies

Ecommerce sales

SEO

Google Analytics 4 (GA4)

Paid media platforms

Analytical skills

Communication skills

Education

Bachelor’s Degree in Digital Marketing, Digital Commerce, Computer Science, or related fields

Job description

Ecommerce Digital Marketing Senior Executive

We are seeking a creative and data-driven Ecommerce Digital Marketing Senior Executive to drive growth across our website and marketplace channels within the home furnishings and bedding category.

This role focuses on executing digital marketing strategies that strengthen brand awareness, optimize user experience, and drive ecommerce sales. The ideal candidate thrives in a fast-paced ecommerce environment where creativity, speed, and precision matter.

Key Responsibilities

• Develop and execute ecommerce-focused digital marketing strategies aligned with business objectives.
• Drive sales performance across website and marketplace channels.
• Manage media buying, campaign planning, and performance optimization.
• Plan and execute balanced brand awareness and tactical performance campaigns.
• Manage website content and functionality, ensuring assets are uploaded accurately and on time.
• Optimize UX/UI, fix broken links, and ensure smooth site navigation.
• Execute SEO, SEM, PPC, and Google Ads campaigns.
• Track, analyze, and report key metrics such as traffic, conversion rate, and ROI.
• Work closely with Ecommerce, Merchandising, Brand, Marcom, and CRM teams for campaigns and launches.
• Coordinate with external agencies and partners to ensure smooth execution.
• Collaborate with Ecommerce Merchandisers to support campaigns and product launches.
• Identify and manage influencer and affiliate partnerships.
• Monitor digital trends, competitor activities, and market insights.

Job Requirements

• Bachelor’s Degree in Digital Marketing, Digital Commerce, Computer Science, or related fields.
• 1–2+ years of experience in digital marketing, ecommerce, FMCG, or retail industries.
• Proficient in Google Analytics 4 (GA4), SEO, SEM, and paid media platforms.
• Strong analytical skills with a data-driven mindset.
• Good written and verbal communication skills in English and local dialects.
• Able to work well in a fast-paced, dynamic environment.

Personal Attributes

• Creative thinker with fresh and bold ideas
• Fast learner and adaptable to change
• Positive, flexible, and solution-oriented
• Detail-oriented and diligent in follow-ups