e-Commerce Marketing Executive (Junior / Senior)

Novabridge; Selangor; On-site; MYR 150,000 - 200,000; Full time

Job summary

A dynamic e-commerce company in Malaysia is seeking a high-energy E-commerce Marketing Executive. This role involves managing brand presence across major platforms including Lazada, Shopee, and TikTok Shop. The candidate will be responsible for strategic planning, performance marketing, and stakeholder management. Ideal applicants should possess a Bachelor's degree, 1-2 years of experience in e-commerce, and strong communication skills. Fresh graduates are encouraged to apply with the promise of training and guidance.

Qualifications

• 1-2 years of hands-on experience in e-commerce platform management.
• Familiarity with marketplace tools and data reporting skills.
• Excellent command of English for presentations.

Responsibilities

• Drive performance and daily operations for brand stores on Lazada, Shopee, and TikTok Shop.
• Develop and execute e-commerce strategies focusing on sales promotions.
• Manage marketplace marketing tools for optimal campaign performance.

Skills

E-commerce platform management

Data analysis

Negotiation

English communication

Education

Bachelor’s Degree in Marketing, Business Administration, E-commerce, Data Analytics or related field

Tools

Lazada Seller Center

Shopee Seller Centre

TikTok Shop Seller Center

Microsoft Excel/Google Sheets

Job description

e-Commerce Marketing Executive (Junior / Senior)

We are looking for a high-energy, results-driven E-commerce Marketing Executive to take full ownership of our brand’s presence across major marketplaces. You will be responsible for driving end-to-end growth, from high-level campaign planning to the granular optimization of store operations on Lazada, Shopee, and TikTok Shop.

Key Responsibilities

• Channel Ownership: Drive the end-to-end performance and daily operations for official brand stores on Lazada, Shopee, and TikTok Shop.
• Strategic Planning: Develop and execute comprehensive e-commerce strategies aimed at aggressive GMV growth, focusing on sales promotions, store traffic, and brand visibility.
• Campaign Management: Collaborate with the Brand Team to negotiate and align on campaign mechanics, exclusive launches, and promotional calendars.
• Performance Marketing: Manage and optimize the full suite of marketplace marketing tools, including:
  • Seller Centre Marketing Tools (Vouchers, Flexi-Combo, Free Shipping).
  • Paid Solutions (Keyword Ads, Discovery Ads, Sponsored Affiliate/Products).
  • Affiliate Marketing and Livestreaming strategy.
• Stakeholder Management: Act as the primary point of contact for marketplace Category Managers (PICs), internal teams, and external clients to ensure seamless execution.
• Data-Driven Optimization: Conduct deep-dive data analysis using platform business insights to track ROI, identify conversion bottlenecks, and implement proactive countermeasures.
• Innovation: Stay ahead of the curve by exploring and piloting new platform features and emerging e-commerce trends to maintain a competitive edge.

Job Requirements

• Education: Bachelor’s Degree in Marketing, Business Administration, E-commerce, Data Analytics, or a related field.
• Experience: Minimum of 1-2 years of hands‑on experience in e-commerce platform management (Lazada, Shopee, or TikTok Shop). Agency-side experience managing multiple brand accounts is a significant plus.
• Fresh Graduates: are encouraged to apply, we will train and guide you. Just make sure you are a fast learner.
• Technical Proficiency: Familiarity with Lazada Seller Center, Shopee Seller Centre, and TikTok Shop Seller Center. Advanced skills in Microsoft Excel/Google Sheets (VLOOKUP, Pivot Tables) for data reporting.
• Analytical Skills: Strong ability to interpret "Business Insights" data to track ROI, conversion rates, and traffic trends.
• Soft Skills: Excellent command of English (both written and verbal) for client presentations and reporting. A proactive "problem-solver" mindset with the ability to work under pressure during peak campaign periods (e.g., 11.11, 12.12). Strong negotiation skills to secure better slots/exposure from platform Category Managers.