E-Commerce Manager

WPIC Digital Malaysia Sdn. Bhd.; Kuala Lumpur; On-site; MYR 80,000 - 120,000; Full time

Job summary

A leading e-commerce consultancy in Malaysia is seeking an experienced e-commerce professional to manage brand storefronts on platforms like Lazada and Shopee. This role involves developing operational strategies, optimizing listings, and driving growth across various e-commerce channels. The ideal candidate has over 5 years of e-commerce experience, strong analytical skills, and a proven ability to lead teams. This position offers a dynamic work environment focused on digital retail and brand growth.

Qualifications

• Minimum 5+ years of e-commerce experience, with at least 2-3 years in team management.
• Proficient in using major e-commerce platforms such as Lazada and Shopee.
• Strong analytical abilities to derive insights from data.

Responsibilities

• Own and manage brand storefronts across major e-commerce platforms.
• Develop operational strategies to achieve sales and growth targets.
• Monitor market dynamics and competitive activity.

Skills

E-commerce experience

Data-driven decision making

Team management

Cross-functional collaboration

Analytical mindset

Strong execution skills

Tools

Shopee Seller Center

Lazada Business Advisor

Microsoft Office

Job description

You are a data-driven, results-oriented e-commerce professional with a passion for digital retail and brand growth. You thrive in fast‑paced, multi‑platform environments, combining strategic thinking with hands‑on execution across marketplaces and brand stores. With experience optimizing product listings, campaigns, and promotions, you know how to turn insights into action to drive sales, engagement, and operational efficiency. A natural leader, you excel at guiding and developing teams, collaborating across functions, and navigating the dynamic e-commerce landscape in Malaysia and beyond.

Highlights of What You’ll Do

• Own and manage brand storefronts across major e‑commerce platforms (e.g., Lazada, Shopee, TikTok Shop, Shopify), ensuring consistent brand representation and a coherent multi‑platform strategy
• Develop and implement platform‑specific operational strategies to achieve sales, growth, and profitability targets
• Stay up to date on platform algorithm changes, tools, policies, and best practices, proactively adapting strategies to maintain and improve performance.
• Monitor market dynamics and competitive activity, identifying risks, opportunities, and areas for differentiation

Merchandising, Pricing & Promotions

• Ensure accurate pricing, product availability, stock levels, and promotional mechanics aligned with brand positioning and marketing strategy
• Plan, execute, and optimize seasonal promotions, mega‑campaigns, and platform‑led events (e.g., Double 11, 618, 9.9, brand days)
• Conduct A/B testing on pricing, visuals, product descriptions, and promotional mechanics to continuously improve conversion and engagement
• Recommend product assortment and launch strategies based on consumer demand, platform trends, and performance insights

Content & Store Optimization

• Optimize product listings across platforms, including titles, descriptions, images, videos, and enhanced content, to improve search ranking, traffic, and conversion rates
• Ensure storefront layouts, navigation, and merchandising logic are optimized for the customer journey and platform behaviors
• Collaborate closely with brand, creative, and content teams to maintain high‑quality, compliant, and performance‑driven store assets

Traffic & Growth Collaboration

• Partner with marketing, paid media, and social teams to drive qualified traffic to e‑commerce stores through coordinated campaigns and always‑on initiatives
• Align e‑commerce promotions with broader brand marketing calendars and performance marketing strategies
• Support the development of platform‑specific growth initiatives, including new traffic channels, live commerce, and social commerce features

Analytics, Reporting & Insights

• Track and report daily, weekly, and monthly e‑commerce performance, including sales, traffic, conversion, customer behavior, and promotional ROI
• Use platform analytics tools (e.g., Shopee Seller Center, Lazada Business Advisor, Tmall Data Bank) to derive actionable insights
• Regularly analyze sales data, user behavior, and funnel performance to identify issues and recommend data‑driven improvement plans
• Translate insights into clear recommendations for optimization, growth, and operational efficiency

Operations, Fulfilment & Compliance

• Consider, evaluate, and advise on fulfilment models (e.g., platform fulfilment, third‑party logistics, cross‑border models) in collaboration with supply chain and operations teams
• Ensure compliance with platform rules, local policies, and applicable import/export regulations across markets
• Optimize operational processes to improve efficiency, accuracy, and scalability of e‑commerce operations

What You’ll Bring Along

• Minimum 5+ years of e‑commerce experience, with at least 2-3 years in an e‑commerce team management role
• Strong hands‑on experience operating major e‑commerce platforms such as Lazada, Shopee, Shopify, and TikTok Shop
• Experience in health products, cosmetics, personal care, fashion, apparel, or similar consumer categories is strongly preferred
• Proven ability to operate in high‑frequency sales environments with strong execution, planning, and problem‑solving skills
• Strong analytical mindset with the ability to translate data into clear insights and actions
• Excellent operational, organizational, and coordination skills
• High adaptability and resilience in fast‑paced, dynamic e‑commerce environments
• Strong cross‑functional collaboration skills, particularly with marketing, supply chain, and creative teams

Language & Communication

• Proficient in English (speaking, writing, and reading) at a professional level
• Additional regional language capabilities are considered a strong asset, particularly Bahasa Melayu, Chinese, Japanese, and/or Korean
• Prior experience working with or communicating across international and overseas stakeholders is preferred

Technical Skills

• Proficient in Microsoft Office applications, including Outlook, Teams, Excel, PPT

Who We Are

WPIC Marketing + Technologies drives revenue for global brands in China, Japan, Korea, and SEA through data, analytics, e‑commerce solutions, warehousing and logistics, and essential support services. With more than 275 employees in offices across 11 cities, WPIC is the world’s leading APAC e‑commerce and technology consultancy. Our team provides end‑to‑end market entry and growth solutions for global brands looking to succeed in APAC. With more than 15 years of on‑the‑ground experience, WPIC has successfully deployed over 650 organizations in the APAC region.