DTC Growth Marketer: CRO, TikTok & CRM

Hoppi Malaysia Sdn.Bhd.; Selangor; On-site; MYR 100,000 - 150,000; Full time

Job summary

A leading eCommerce company in Malaysia is looking for a Digital Marketing Specialist (DTC) to enhance its direct-to-consumer business via Shopify and TikTok. The role involves optimizing user experience and driving repeat purchases through effective CRM strategies. Ideal candidates should have 2-4 years of experience in DTC/eCommerce growth, strong analytical skills, and familiarity with TikTok Shop. This position offers a dynamic work environment and opportunities for growth.

Qualifications

• 2-4 years of experience in DTC/eCommerce growth, preferably with hands-on Shopify experience.
• Strong understanding of CRO, UX/UI best practices, and funnel optimization.
• Familiarity with TikTok Shop or social commerce is highly preferred.

Responsibilities

• Manage and optimize the Shopify website including all aspects of conversion.
• Grow TikTok Shop as a DTC revenue channel and collaborate on content.
• Set up and manage CRM for various consumer lifecycle strategies.
• Analyze data and generate reports to uncover growth opportunities.

Skills

DTC/eCommerce growth

CRO

CRM platforms (e.g., Klaviyo, HubSpot)

Analytical skills

HTML/CSS knowledge

Tools

GA4

Shopify Analytics

Hotjar

Job description

A leading eCommerce company in Malaysia is looking for a Digital Marketing Specialist (DTC) to enhance its direct-to-consumer business via Shopify and TikTok. The role involves optimizing user experience and driving repeat purchases through effective CRM strategies. Ideal candidates should have 2-4 years of experience in DTC/eCommerce growth, strong analytical skills, and familiarity with TikTok Shop. This position offers a dynamic work environment and opportunities for growth.