Digital Marketing Supervisor

PentagonPlus; Kuala Lumpur; On-site; MYR 50,000 - 70,000; Full time

Job summary

A leading marketing firm in Kuala Lumpur is seeking a talented digital marketing specialist. The role involves planning and executing advertising campaigns across multiple platforms, analyzing marketing performance, and leading regional e-commerce initiatives. Candidates should have at least 2 years of experience in digital marketing, with a strong background in advertising platforms like TikTok Ads, Facebook Ads, and Google Ads. Fluency in English is required, and proficiency in Chinese is a plus.

Qualifications

• At least 2 years of experience in digital marketing or advertising campaign management.
• Fresh graduates with strong Digital Marketing internship experience are also welcome to apply.
• Fluent in English; proficiency in Chinese is a plus.

Responsibilities

• Plan, execute, and monitor advertising campaigns across various platforms.
• Develop localized content and campaign strategies based on business objectives.
• Monitor industry trends, competitor activities, and user behavior.
• Collect and analyze marketing performance data.
• Coordinate with internal teams and external vendors for project execution.
• Lead e-commerce advertising initiatives in SEA.

Skills

Digital marketing expertise

Project management

Team collaboration

Multitasking skills

Proficiency in TikTok Ads

Proficiency in Facebook Ads

Proficiency in Google Ads

Education

Bachelor’s degree in Marketing, Advertising, or related field

Job description

This company is an industry leader from China, dominating Emerging Markets across multiple regions, including Africa, India, Pakistan, Bangladesh, and South America. With their mobile phone products holding the top market share in these countries, they’ve created a significant impact in regions with enormous growth potential.

Key Responsibilities

• Advertising Management: Plan, execute, and monitor advertising campaigns across social media, search engines, display networks, and e-commerce platforms. Ensure alignment with brand strategy and maximize ROI.
• Advertising Management (continued): Develop localized content and campaign strategies based on business objectives and audience insights. Collaborate with creative teams to ensure consistent and effective multi‑channel communication, and drive the on‑ground execution of marketing initiatives.
• Market Research & Competitive Analysis: Monitor industry trends, competitor activities, and user behavior to provide actionable insights and support strategic planning.
• Marketing Data Analysis & Reporting: Collect and analyze marketing performance data. Deliver regular performance reports and recommendations to support optimization efforts.
• Project Management: Coordinate with internal teams and external vendors to ensure timely and high‑quality execution of marketing projects.
• Regional Oversight: Lead e‑commerce advertising initiatives in SEA and collaborate with local media partners (such as Grab and TnG), while providing guidance and strategic support for marketing campaigns.

Requirements

• Bachelor’s degree or above, preferably in Marketing, Advertising, or a related field.
• At least 2 years of experience in digital marketing or advertising campaign management.
• Fresh graduates with strong Digital Marketing internship experience are also welcome to apply.
• Proficient in major advertising platforms such as TikTok Ads, Facebook Ads, and Google Ads; candidates with e‑commerce and TikTok platform advertising experience are preferred.
• Fluent in English; proficiency in Chinese is a plus.
• Strong project management and multitasking skills, with a proactive mindset and strong team collaboration abilities.