Digital Marketing Specialist

Fastlane Group; Selangor; Hybrid; MYR 60,000 - 80,000; Full time

Job summary

A dynamic marketing agency in Selangor is seeking a Digital Marketing Specialist to drive growth through innovative strategies. You will lead the development of digital marketing campaigns across Google, Facebook, and other platforms, collaborating with cross-functional teams. The ideal candidate has at least 2 years of experience, strong analytical skills, and proficiency in digital marketing tools. The role offers an attractive remuneration package and the chance to work in a vibrant environment.

Benefits

Flexible hybrid work schedule

Attractive remuneration and commission

Annual performance bonus

Comprehensive medical coverage

Vibrant workplace atmosphere

Qualifications

• Minimum of 2 years of proven experience in digital marketing.
• Strong understanding of key digital marketing tools.
• Experience managing social media accounts across various platforms.

Responsibilities

• Develop and manage comprehensive digital marketing campaigns.
• Optimize PPC and social media advertising for maximum ROI.
• Analyze web traffic and conversions for campaign optimization.

Skills

Paid search

Social media advertising

SEO

Content marketing

Analytical skills

Creative thinking

Communication skills

Tools

Google Ads

Google Analytics

Facebook Ads Manager

SEMrush

Mailchimp

Job description

We are hiring a Digital Marketing Specialist who is passionate about driving growth through innovative digital strategies. In this role, you will play a pivotal part in shaping the online presence and delivering impactful campaigns that boost brand visibility, engage key audiences, and generate measurable results.

As a Digital Marketer, you'll collaborate closely with cross‑functional teams, including content creators, designers, and sales, to implement and optimize digital marketing initiatives. Your work will directly support business goals and enhance the overall marketing strategy.

Key Responsibilities

• Develop and manage comprehensive digital marketing campaigns across multiple platforms, including Google, Facebook, LinkedIn, and Instagram.
• Optimize paid search (PPC) and social media advertising for maximum ROI and performance.
• Conduct in-depth keyword research and apply SEO best practices to improve organic search rankings and drive traffic.
• Analyze web traffic, conversions, and other KPIs using tools such as Google Analytics, providing actionable insights for campaign optimization.
• Create engaging, high‑quality content for email marketing, social media, blogs, and websites to attract and retain customers.
• Manage and grow the client's social media presence, including engagement with online communities.
• Collaborate with internal teams to ensure marketing strategies align with broader business objectives.
• Stay ahead of digital marketing trends and emerging technologies to continuously improve campaign performance.
• Prepare and present regular reports on marketing efforts, highlighting successes and areas for improvement.

Requirements

• A minimum of 2 years of proven experience in digital marketing, with expertise in paid search, social media, SEO, and content marketing.
• Strong understanding of key digital marketing tools such as Google Ads, Google Analytics, Facebook Ads Manager, and SEO tools like SEMrush or Moz.
• Experience in managing and growing social media accounts across various platforms.
• Strong analytical skills with the ability to interpret marketing data and make informed decisions.
• Creative thinking, with the ability to produce engaging and relevant content across digital channels.
• Excellent communication and teamwork skills, with experience collaborating with cross‑functional teams.
• Familiarity with marketing automation tools like HubSpot or Mailchimp.

Preferred Qualifications

• Experience in A/B testing, conversion rate optimization (CRO), and user experience (UX) design.
• Knowledge of graphic design tools such as Adobe Photoshop or Canva for creating digital assets.
• Experience in affiliate and influencer marketing campaigns.
• Familiarity with CRM systems and email marketing platforms.

Benefits & Perks

• Flexible hybrid work schedule.
• Attractive remuneration and commission.
• Annual performance bonus.
• Comprehensive medical coverage.
• Enjoyable and vibrant workplace atmosphere.