Digital Marketing Specialist

HATA; Kuala Lumpur; On-site; MYR 55,000 - 75,000; Full time

Job summary

A digital asset platform in Kuala Lumpur is seeking a Paid Ads Specialist to manage and optimize paid advertising campaigns across major platforms including TikTok and Meta Ads. The ideal candidate will have proven experience in paid ads management and a strong analytical mindset to drive effective results. This role offers the opportunity to work in the fintech and crypto industry, collaborating with seasoned professionals and contributing to meaningful marketing strategies.

Benefits

Hands-on experience in fintech/crypto campaigns

Exposure to cross-functional collaboration

Opportunity for professional growth

Qualifications

• Proven experience managing paid ads on Meta, TikTok, and Twitter (X).
• Strong understanding of performance metrics and tracking setups.
• Ability to multitask and manage deadlines.

Responsibilities

• Launch and manage paid campaigns across TikTok, Twitter (X), and Meta Ads.
• Develop and manage comprehensive SEO strategies.
• Analyse and optimise technical SEO performance.

Skills

Paid ads management

Analytical mindset

Strong communication skills

Proficiency in Ads Manager tools

Tools

Meta Ads Manager

TikTok Ads Manager

Google Ads

GA4

Job description

Get to know us:

We are on a mission to revolutionise access to global financial opportunities through digital assets.

Hata, as a licensed digital asset platform that is regulated and supervised by both Securities Commission of Malaysia and the Labuan Financial Services Authority, provides innovative online spot trading to both retail and institutional clients globally to access opportunities in the digital asset space.

Our team is composed of experienced professionals from PwC, Luno, JP Morgan, Nokia, Huawei and Grab. Powered by our mission to provide the safest & most reliable gateway to access digital assets, we adopt a customer‑first approach by operating a compliant platform that is safe and easy to use for our customers.

We have big dreams to achieve and providing a safe and easy to use platform for people in our region is merely the first step. If you have big ambitions, help build our new digital asset platform with us.

Get to know the role

We are seeking a results‑driven and analytical Paid Ads Specialist to join our team. You will be responsible for planning, launching, and optimising paid advertising campaigns across TikTok, Twitter (X), and Meta Ads. Google Ads experience is a strong plus. This role requires a data‑obsessed mindset, creative collaboration, and the ability to balance performance with brand consistency.

Key Responsibilities

• Launch, manage, and scale paid campaigns across TikTok, Twitter (X), and Meta Ads, with a strong focus on customer acquisition.
• Drive structured A/B testing across hooks, creatives, copy, thumbnails, CTAs, campaign structures, and audience targeting.
• Develop, implement, and manage comprehensive SEO strategies to achieve business goals through keyword research, competitor analysis, and content optimization.
• Monitor, analyse, and optimise technical SEO performance and key marketing metrics (CTR, CPM, CVR, CPA, ROAS) to drive data‑informed decisions and achieve business goals.
• Collaborate with creative and product teams to develop performance‑driven ad concepts and briefs that align with funnel objectives.
• Ensure accurate tracking and attribution across pixels, Conversions API, and GA4.
• Maintain campaign dashboards and provide weekly performance breakdowns with insights, optimisations, and budget recommendations.
• Stay up to date with platform updates, best practices, and emerging trends in digital advertising.
• Collaborate with the creative team to prepare and refine various communication materials, from social posts to digital ads.
• Help organise, manage, and update our library of design assets to ensure all files are current and on‑brand.

Qualifications

• Proven experience managing paid ads on Meta, TikTok, and Twitter (X). Google Ads experience is a strong plus.
• Strong understanding of performance metrics, tracking setups, and attribution models.
• Analytical mindset with a passion for data‑driven decision making.
• Proficiency in Ads Manager tools (Meta Ads Manager, TikTok Ads Manager, Google Ads, GA4, etc.).
• Strong communication and collaboration skills to work effectively with creative, product, and marketing teams.
• Ability to multitask, manage deadlines, and adapt in a fast‑paced environment.

What You Will Gain

• Hands‑on experience managing high‑impact campaigns in the fintech/crypto industry.
• The opportunity to scale campaigns from strategy to execution, with measurable ROI.
• Exposure to cross‑functional collaboration with experienced professionals from top global companies.
• A chance to grow your expertise in a regulated digital asset exchange environment.

Interested applicants should apply directly by sending their resume to [e-mail].

Students or talents looking for a creative role in the Fintech industry are highly encouraged to apply.