Digital Marketing & Social Media Executive

Universal Business Academy; Johor Bahru; On-site; MYR 200,000 - 250,000; Full time

Job summary

A leading online business school in Johor Bahru is seeking a Digital Marketing & Social Media Executive. The ideal candidate has proven social media management experience, strong graphic design and video editing skills, and the ability to handle multiple tasks in a fast-paced environment. You will be responsible for managing social media channels, creating engaging content, and analyzing performance metrics. This role offers a competitive salary between RM 3,500 – RM 4,500 and involves a 5.5-day work week.

Qualifications

• Proven experience managing business social media accounts.
• Strong skills in graphic design and video editing.
• Experience with paid social ads for lead generation.

Responsibilities

• Manage and grow social media channels with engaging content.
• Design all marketing materials and edit videos.
• Maintain and optimise chatbot scripts for lead qualification.

Skills

Social Media Management

Graphic Design

Video Editing

Paid Advertising

Multitasking

Tools

Canva

Adobe Tools

ChatPilot

Job description

Digital Marketing & Social Media Executive

Universal Business Academy – Johor Bahru, Johor

Universal Business Academy is a forward‑moving online business school dedicated to empowering learners with practical skills and industry‑relevant knowledge. We are expanding our digital footprint and looking for a talented, hands‑on marketer to help us grow and engage our community across multiple platforms.

About the Role

We are seeking a versatile and driven Social Media & Marketing Executive who excels in a fast‑paced, multitasking environment. You will be at the heart of our digital growth—creating content, generating leads, maintaining chatbots, designing marketing assets, and stepping into sales presentations when needed. If you are a trend‑aware, proactive doer who thrives on variety and delivering measurable results, this role is for you.

Key Responsibilities

• Social Media Management & Growth
  • Manage and grow our social media channels (LinkedIn, Instagram, Facebook, YouTube) with consistent, engaging content.
  • Plan and execute organic and paid campaigns to increase brand awareness and generate qualified student leads.
  • Monitor trends and leverage platform updates to maximise engagement.
• Content Creation & Design
  • Design all marketing materials—social media graphics, digital brochures, ads, and promotional visuals using Canva/Adobe tools.
  • Edit videos for social content, course promotions, and brand storytelling.
• Chatbot Management
  • Maintain and optimise ChatPilot (or similar) chatbot scripts to improve enquiry handling and lead qualification.
  • Regularly update conversational flows based on FAQs and campaign needs.
• Sales & Presentation Support
  • Confidently prepare and deliver sales presentations for potential corporate clients or student groups when required.
  • Assist in lead‑nurturing efforts through targeted content and timely follow‑ups.
• Performance Tracking
  • Analyse social media and campaign metrics to assess performance and recommend improvements.
  • Report on lead generation, engagement rates, and ROI from social activities.

What We’re Looking For

• Must‑Have:
  • Proven experience managing business social media accounts (portfolio required).
  • Strong skills in graphic design and video editing.
  • Hands‑on experience running paid social ads for lead generation.
  • Confidence in creating and delivering sales presentations.
  • Excellent multitasking skills and the ability to thrive in a 5.5‑day work week schedule.
  • Up‑to‑date with the latest social media trends and digital marketing practices.
• Nice‑to‑Have:
  • Experience with chatbots and scriptwriting.
  • Background in education, e‑learning, or B2C/B2B training sectors.
  • Familiarity with CRM systems and basic SEO.

Who You Are

• Young, energetic, and digitally savvy.
• A proactive self‑starter who takes ownership and gets things done.
• Comfortable wearing multiple hats—from designer to presenter.
• Results‑focused, with a drive to grow our online presence and student community.

Why Join Universal Business Academy?

• Competitive salary range of RM 3,500 – RM 4,500.
• Play a key role in shaping the digital voice of a growing online business school.
• Gain hands‑on experience across the full digital marketing spectrum in a dynamic, supportive environment.

How to Apply

Please send your resume, portfolio (or links to social media accounts you’ve managed), and a brief cover letter explaining why you’re the right fit for this role to us.

Note: This position involves a 5.5‑day work week (including Saturday) and requires flexibility across marketing, design, and sales support tasks. Apply only if you are prepared for a multifaceted role within a fast‑paced online education brand.