Digital Marketing Officer

Demeter Global Sdn Bhd; Seberang Perai; On-site; MYR 48,000 - 60,000; Full time

Job summary

A leading fertilizer company in Malaysia seeks a Digital Marketing Executive to enhance brand visibility and market share. Responsibilities include executing online marketing strategies, managing social media, and optimizing the website for SEO. Candidates should have at least 1 year of experience, strong skills in social media management and content creation, and be proficient in Bahasa Melayu, Chinese, and English. This role promises a competitive salary and good career development opportunities.

Benefits

Competitive salary

Opportunities for career development

Positive work environment

Paid annual leave

Festival allowances

Qualifications

• Minimum 1 year of digital marketing experience, especially in agriculture or agro-input industry.
• Strong writing and content creation skills, including visual materials.

Responsibilities

• Develop and implement annual digital marketing plan for brand awareness.
• Manage and optimize company social media platforms.
• Oversee SEO optimization for company website.
• Plan and execute online marketing campaigns.
• Collaborate with industry experts and influencers.

Skills

Social media management

Content marketing

SEO/SEM

Data analytics

Bilingual proficiency (Bahasa Melayu, Chinese, English)

Education

Degree in marketing, agriculture, e-commerce, or related fields

Tools

Google Analytics

Job description

Overview

We are looking for a passionate and innovative Digital Marketing Executive, focused on enhancing the company’s market visibility and brand awareness in the fertilizer industry. You will be responsible for developing and executing comprehensive online marketing strategies, engaging with target audiences through digital channels, and driving business growth. If you are enthusiastic about agriculture and the agro‑input industry and possess strong digital marketing skills, we look forward to having you on board!

Key Responsibilities

• Develop and implement the company’s annual digital marketing plan to enhance brand awareness and market share.
• Manage and optimize the company’s social media platforms (e.g., Facebook, TikTok, Xiaohongshu, industry forums), regularly publish high‑quality content, engage with followers, and boost user engagement.
• Oversee SEO optimization for the company website and e‑commerce platforms to improve organic search rankings and traffic.
• Plan and execute online marketing campaigns, including live streaming, webinars, and promotional events, to attract potential customers and increase conversion rates.
• Collaborate with industry KOLs, agricultural experts, and influencers to expand brand influence.
• Monitor and analyze digital marketing data (e.g., traffic, conversion rates, user behavior), provide regular reports, and recommend optimizations.
• Track fertilizer industry trends and competitor activities, adjusting marketing strategies as needed.

Qualifications & Requirements

• Proficient in Bahasa Melayu, Chinese, and English; a degree in marketing, agriculture, e‑commerce, or related fields is an advantage.
• Minimum 1 year of digital marketing experience; experience in the fertilizer, agriculture, or agro‑input industry is a plus.
• Skilled in social media management, content marketing, SEO/SEM, and e‑commerce platform operations.
• Strong writing and content creation skills, including visual materials such as images and short videos.
• Proficient in data analytics tools (e.g., Google Analytics, AI‑based insights) and capable of making data‑driven decisions.
• Good communication and teamwork skills, able to collaborate closely with sales and product teams.
• Deep interest in the fertilizer industry and willingness to understand customer needs and industry trends.

Additional Advantages

• Proven track record of successful digital marketing campaigns or brand building.
• Basic technical knowledge of agriculture and understanding of fertilizer product features and applications.
• Experience in B2B marketing within the agro‑input industry.

We Offer

• Competitive salary with performance‑based rewards.
• Opportunities for career development and extensive training.
• A positive work environment and dynamic team culture.
• Other benefits: [Specify according to company policy, e.g., EPF, SOCSO, paid annual leave, festival allowances, etc.]