Digital Marketing Manager

Tai Luen Trading Sdn Bhd; Kuala Lumpur; On-site; MYR 100,000 - 150,000; Full time

Job summary

A growing e-commerce company in Kuala Lumpur seeks a Digital Marketing Specialist to enhance their online presence and drive sales. You'll develop and execute marketing strategies, manage social media content, and optimize website performance. The ideal candidate should have a bachelor's degree in marketing or a related field, 3-5 years of e-commerce experience, and strong analytical skills. Benefits include annual leave, medical coverage, bonuses, and allowances.

Benefits

Annual Leave

Medical and Hospitalisation Leave

Annual Bonus

Training Provided

5 Working Days

Allowances Provided

Performance Bonus

EIS

Qualifications

• 3–5 years of experience in e-commerce platform marketing and strategic planning.
• Prior experience in lead generation or ad campaigns is an added advantage.
• Experience in email marketing and conversion optimization is preferred.

Responsibilities

• Develop and execute digital marketing strategy aligned with business goals.
• Plan annual/quarterly digital roadmaps and budget.
• Manage or oversee social media strategy and content direction.

Skills

Proficiency in Meta Ads (Facebook/Instagram)

Ability to use analytics and tracking tools

Experience in SEO

Strong written and verbal communication skills

Analytical mindset

Education

Bachelor’s degree in Marketing, Business, Digital Marketing or related field

Tools

Google Analytics

Shopee marketing tools

TikTok marketing tools

Job description

Requirements

• Bachelor’s degree in Marketing, Business, Digital Marketing or a related field.
• 3–5 years of experience in e‑commerce platform marketing, live‑hosting marketing, and strategic planning.
• Prior experience in lead generation, ad campaigns, or e‑commerce marketing is an added advantage.

Core Skills

• Proficiency in Meta Ads (Facebook/Instagram) and TikTok ads.
• Ability to use analytics and tracking tools such as Google Analytics, Shopee and TikTok marketing tools to measure performance and optimize strategies.
• Interpretation of campaign data‑driven metrics (CTR, CPA, ROAS, ROI) to improve performance of e‑commerce platforms.
• Experience in SEO, e‑mail marketing and conversion optimization is an added advantage.

Communication Skills & Personal Attributes

• Strong written and verbal communication skills with the ability to articulate ideas, reports and strategy to team and stakeholders.
• Analytical mindset and problem‑solving capabilities.
• Result‑oriented with a focus on ROI.
• Self‑motivated, diligent, organized and adaptable in fast‑paced environments.
• Ability to keep up with digital trends and evolving platforms.

Responsibilities

Digital Strategy & Planning

• Develop and execute digital marketing strategy aligned with business goals.
• Plan annual/quarterly digital roadmaps, budgets, and campaign calendars.
• Schedule weekly/Monthly meetings to discuss performance reports and align business objectives.
• Identify growth opportunities across various online platforms (Shopee, Lazada, TikTok owned platform).

Content

• Collaborate with internal departments or agencies on social media and website content.
• Oversee overseas SEO strategy (on‑page, technical, and keyword planning).
• Ensure brand consistency across all online platforms.

Social Media & Brand Presence

• Manage or oversee social media strategy and content direction.
• Monitor engagement, trends, comments, and brand sentiment.
• Plan campaigns around sales, festive seasons, and Malaysia market trends.

Website Conversion Optimization

• Ensure website performance aligns with marketing goals such as traffic growth and sales conversion.
• Collaborate with web developers on landing pages, SEO optimization, and UX improvement.

Benefits

• Annual Leave
• Medical and Hospitalisation Leave
• EPF / SOCSO / PCB
• Annual Bonus
• Training Provided
• 5 Working Days
• Allowance Provided
• Performance Bonus
• EIS