Digital Marketing Executive (Influencer Marketing)

DM DASHER SDN. BHD.; Shah Alam; On-site; MYR 200,000 - 250,000; Full time

Job summary

A dynamic digital marketing firm in Shah Alam seeks a Digital Marketing Executive specializing in influencer marketing. The role involves planning creative strategies, collaborating with influencers, and analyzing campaign results to drive brand growth. Ideal candidates will have a passion for social media platforms like Instagram and TikTok and bring strong communication skills. Fresh graduates are encouraged, and the company offers excellent benefits including bonuses, medical coverage, and career growth opportunities.

Benefits

EPF, SOCSO, EIS Contribution

Annual Increment

Performance Bonus

Medical Leave & Compassionate Leave

Medical Benefit, Optical Benefit, Insurance

Laptop provided

Anniversary, Birthday and Festive Gifts

Snacks and Refreshments

La Familia Benefit, Staff Discount, bonding activities

Qualifications

• Fresh graduates are encouraged to apply.
• Hands-on experience in digital marketing, especially in influencer campaigns.
• Strong understanding of social media platforms.

Responsibilities

• Plan and execute creative influencer marketing strategies.
• Find and build relationships with KOLs and KOCs.
• Lead influencer campaigns from start to finish.
• Work closely with influencers to create engaging content.
• Act as a bridge between team and brand principals.
• Keep up with the latest social media trends.
• Track and analyze campaign results for insights.

Skills

Digital Marketing Experience

Social Media Savvy

People Skills

Creative Thinker

Analytical Mindset

Trend Awareness

Education

Education in Marketing or related field

Job description

Digital Marketing Executive (Influencer Marketing)

The Digital Marketing team is responsible for managing the full ad stack—Shopee, Lazada, Meta, Google—tracking, optimizing, and proving ROI. They partner with KOLs who have real influence, coordinate campaign strategy, creativity, timing, and scale, and drive traffic that builds loyalty through social and paid channels.

What's Your Role?

• Influence & Inspire: Plan and execute creative influencer marketing strategies that grow our brand across Instagram, YouTube, TikTok, and XiaoHongShu.
• KOLs & KOCs Connections: Find and build strong relationships with Key Opinion Leaders (KOLs) and Key Opinion Consumers (KOCs) who fit our brand vibe.
• Campaign Management: Lead influencer campaigns from start to finish— from ideas to execution—ensuring each delivers engaging, impactful content.
• Collaborative Content Creation: Work closely with influencers to create fun, authentic, scroll‑stopping content that keeps our brand in the spotlight.
• Liaison with Brand Principals: Act as a bridge between our team and brand principals—synchronising ideas, approvals, and collaborations to keep every campaign on‑brand and on‑point.
• Stay Ahead of the Trends: Keep up with the latest social media trends, platform updates, and best practices to keep our campaigns fresh and relevant.
• Performance Insight: Track and analyse campaign results to uncover insights and ideas that help us grow and improve every time.

What's the skill required?

• Fresh graduates are encouraged to apply.
• Digital Marketing Experience: Hands‑on experience in digital marketing, especially in influencer campaigns; e‑commerce experience is a bonus.
• Social Media Savvy: Strong understanding of Instagram, YouTube, TikTok, and XiaoHongShu—knowing how each platform works and what clicks with audiences.
• People Skills: Great communication and negotiation abilities to build strong, lasting relationships with influencers.
• Creative Thinker: Bring fresh, out‑of‑the‑box ideas that get people talking.
• Analytical Mindset: Comfortable working with data, analysing performance, and finding ways to improve results.
• Trend Awareness: Stay up to date with the latest digital trends, tools, and technologies.

Benefits & Support

• EPF, SOCSO, EIS Contribution
• Annual Increment
• Performance Bonus
• Medical Leave & Compassionate Leave
• Medical Benefit, Optical Benefit, Insurance
• Laptop provided
• Anniversary, Birthday and Festive Gifts
• Snacks and Refreshments
• La Familia Benefit, Staff Discount, and engaging bonding activities (sports, movie night, etc.)

Support & Growth

From day one, you’ll be mentored by experienced seniors who will help you learn our brand, products, and best practices. You’ll collaborate closely with our e‑commerce team for insights, data, and creative ideas, and the warehouse team will support timely deliveries for influencers.

Career Progression

We expect you to play a leadership role within two years, with clear paths toward either managerial or specialist technical tracks.