Digital Marketing Executive

PERSOL; Kuala Lumpur; Hybrid; MYR 50,000 - 70,000; Full time

Job summary

A leading advertising agency in Kuala Lumpur is looking for a Digital Marketing Executive to assist in media buying, analyze campaigns, and develop strategies across various digital platforms. This role involves collaboration with creative teams and requires a bachelor's degree in marketing along with a minimum of 2 years experience in digital media. The agency promotes a fun, dynamic atmosphere and offers hybrid work, with flexible hours.

Benefits

Flexible working hours

Hybrid arrangement (1 Day WFH)

Fun and dynamic working environment

Qualifications

• 2+ years of experience with digital media ad buying, especially on Google Ads and Facebook Ads.
• Bachelor’s Degree in Marketing, Advertising, Communications, Psychology, or a related field.
• Strong understanding of online media planning.

Responsibilities

• Assist in pre-sales planning and develop digital media buying plans.
• Analyse sales funnels and evaluate campaign effectiveness.
• Execute and manage content distribution across digital channels.

Skills

Digital media ad buying

Analytical skills

Digital analytics proficiency

Communication skills

Education

Bachelor’s Degree in Marketing or related field

Tools

Google Ads

Facebook Ads

Digital analytics tools

Job description

Digital Marketing Executive | Advertising Agency (ID:683179)

Assist in pre‑sales planning and develop digital media buying plans across platforms such as Google Ads, Facebook, LinkedIn, and other digital channels, including market research, budgeting, and forecasting to meet client marketing objectives.

Analyse sales funnels and customer intent, evaluate campaign effectiveness, and report on key marketing KPIs such as ROAS, leads, conversion rates, and customer retention, providing actionable insights based on data.

Support executive leadership in achieving marketing KPIs through digital marketing strategies and execution plans.

Monitor and analyse digital media trends, making data‑driven decisions to optimise performance.

Execute and manage content distribution across multiple digital channels, including ad platforms, social media, websites, blogs, and other relevant platforms.

Collaborate with the copywriting team to develop engaging and high‑performing ad creatives and messaging.

Develop account and distribution strategies, continuously analyse, optimise, and refine campaign performance.

Manage account direction, including project planning, budgeting, forecasting, quality checks, and accuracy of deliverables.

Identify and pursue opportunities for client account growth, including exploring new distribution channels and supporting upsell initiatives.

Prepare work orders and maintain proper documentation and filing.

Stay up to date with industry trends, technologies, and best practices, demonstrating thought leadership in the digital marketing landscape.

Job Highlights

• Flexible working hours
• Hybrid arrangement (1 Day WFH)
• Fun and dynamic working environment

Key Responsibilities

• Assist in pre‑sales planning and develop digital media buying plans across platforms such as Google Ads, Facebook, LinkedIn, and other digital channels, including market research, budgeting, and forecasting to meet client marketing objectives.
• Analyse sales funnels and customer intent, evaluate campaign effectiveness, and report on key marketing KPIs such as ROAS, leads, conversion rates, and customer retention, providing actionable insights based on data.
• Support executive leadership in achieving marketing KPIs through digital marketing strategies and execution plans.
• Monitor and analyse digital media trends, making data‑driven decisions to optimise performance.
• Execute and manage content distribution across multiple digital channels, including ad platforms, social media, websites, blogs, and other relevant platforms.
• Collaborate with the copywriting team to develop engaging and high‑performing ad creatives and messaging.
• Develop account and distribution strategies, continuously analyse, optimise, and campaign performance.
• Manage account direction, including project planning, budgeting, forecasting, quality checks, and accuracy of deliverables.
• Identify and pursue opportunities for client account growth, including exploring new distribution channels and supporting upsell initiatives.
• Prepare work orders and maintain proper documentation and filing.
• Stay up to date with industry trends, technologies, and best practices, demonstrating thought leadership in the digital marketing landscape.

Requirements

• Bachelor’s Degree in Marketing, Advertising/Media, Communications, Psychology, or a related field.
• Minimum 2 years of experience in digital media ad buying, particularly on Google Ads and Facebook Ads (experience with additional platforms is an advantage).
• Strong understanding of online media and distribution planning.
• Familiar with digital analytics and tracking tools.
• Proficient in using online media research and planning tools.