Digital Marketing Executive

AR Education; Selangor; On-site; MYR 40,000 - 60,000; Full time

Job summary

An educational services company in Malaysia seeks a digital marketing specialist with 1-2 years of experience to manage and optimize paid ad campaigns across multiple platforms. The ideal candidate will have a degree in a related field, strong analytical skills, and proficiency in English and Bahasa Malaysia. Responsibilities include analyzing user behavior, collaborating with the marketing team, and preparing performance reports. This role offers a range of benefits including annual leave, EPF, SOCSO, and EIS.

Benefits

Annual Leave

EPF

SOCSO

EIS

Qualifications

• Minimum 1-2 years of hands-on experience in digital marketing.
• Strong understanding of customer behavior, digital trends, and e-commerce platforms.
• Highly analytical and data-driven; skilled in using ad platforms’ analytics and third-party tools.

Responsibilities

• Plan, execute, and optimize paid ad campaigns across Meta, Google, TikTok, and digital platforms.
• Analyze user behavior and trends to improve ad creatives, targeting strategies, and campaign performance.
• Collaborate with the marketing team to support ongoing campaigns and drive traffic, engagement, and conversions.
• Monitor daily ad performance, make real-time adjustments, and report (CPM, CPC, CTR, CPA).
• Allocate and manage ads budgets effectively to ensure maximum ROAS and cost efficiency.
• Prepare performance reports and dashboards with actionable insights.
• Forecast and manage advertising budgets with a strong focus on ROI.
• Run A/B tests on creatives and targeting strategies to improve effectiveness.
• Stay up-to-date with digital ad trends, tools, and best practices to maintain competitive performance.

Skills

Digital marketing experience

Meta Ads

Google Ads

TikTok Ads

Analytical skills

Communication skills

Attention to detail

Fluency in English

Fluency in Bahasa Malaysia

Education

Diploma or Bachelor’s Degree in Marketing, Advertising, Business, or a related field

Job description

Requirement

• Minimum 1-2 years of hands-on experience in digital marketing.
• Diploma or Bachelor’s Degree in Marketing, Advertising, Business, or a related field.
• Strong experience with Meta Ads, Google Ads, TikTok Ads, and digital platforms.
• Strong understanding of customer behavior, digital trends , and e-commerce platforms.
• Highly analytical and data-driven; skilled in using ad platforms’ analytics and third-party tools.
• Detail-oriented, performance-focused, and always striving for better results.
• Excellent time management, communication, and reporting skills.
• Fluent in English and Bahasa Malaysia.

Responsibility

• Plan, execute, and optimize paid ad campaigns across Meta, Google, TikTok, and digital platforms.
• Analyze user behavior and trends to improve ad creatives, targeting strategies, and campaign performance.
• Collaborate with the marketing team to support ongoing campaigns and drive traffic, engagement, and conversions.
• Monitor daily ad performance, make real-time adjustments, and report (CPM, CPC, CTR, CPA).
• Allocate and manage ads budgets effectively to ensure maximum ROAS and cost efficiency.
• Prepare performance reports and dashboards with actionable insights.
• Forecast and manage advertising budgets with a strong focus on ROI.
• Run A/B tests on creatives and targeting strategies to improve effectiveness.
• Stay up-to-date with digital ad trends, tools, and best practices to maintain competitive performance.

Benefits

• Annual Leave
• EPF
• SOCSO
• EIS