Digital Marketing Executive

Baba ChooChoo; Penang; On-site; MYR 200,000 - 250,000; Full time

Job summary

A marketing agency in Penang is looking for a motivated individual to assist in analytics reporting, campaign management, and content strategy. This role entails working with digital marketing tools to provide insights on campaign performance and support creative content ideas. Candidates should have a diploma or degree in Marketing or Business and proficiency in digital marketing software. Strong analytical, communication, and project management skills are essential in this dynamic position.

Qualifications

• A diploma/degree in Marketing, Business, or a related field.
• Proficiency in digital marketing tools such as Google Analytics, Google Ads, and Facebook Ads Manager.
• Ability to analyze data and derive actionable insights.
• Strong creative thinking skills to develop engaging content and campaigns.
• Excellent verbal and written communication skills.
• Strong organizational and project management skills for multiple campaigns.
• Ability to adapt to rapidly changing environments.

Responsibilities

• Assist in filling and analyzing data across various platforms.
• Help pitch creative content ideas tailored for clients.
• Learn and execute ad campaigns, including setup and optimization.
• Support content creation and strategy for various platforms.
• Assist in coordinating content and visuals for publications.
• Stay updated on the latest digital marketing trends.

Skills

Digital marketing tools proficiency

Analytical skills

Creativity

Communication skills

Project management

Adaptability

Education

Diploma/degree in Marketing, Business, or related field

Tools

Google Analytics

Google Ads

Facebook Ads Manager

Marketing automation software

Job description

Analytics Reporting: Assist in filling and analysing data across various platforms to provide insights on campaign performance and website traffic.

Content Strategy & Pitches: Help pitch creative content ideas tailored for clients, ensuring alignment with brand objectives and marketing goals.

Ad Campaign Management: Learn and execute ad campaigns (training provided), including setting up, monitoring, and optimising paid ads across digital platforms.

Content Conceptulisation: Support content creation and strategy for in-house and client platforms, ensuring engaging and creative messaging.

Publication Coordination: Assist in coordinating content and visuals for publications, ensuring timely delivery and quality control.

Staying Updated: Stay abreast of the latest digital marketing trends, tools, and best practices. Continuously learn and apply latest digital marketing trends and tools to improve marketing efforts.

Skills and Qualifications

• Education: A diploma/degree in Marketing, Business, or a related field.
• Technical Skills: Proficiency in digital marketing tools such as Google Analytics, Google Ads, Facebook Ads Manager, and marketing automation software.
• Analytical Skills: Ability to analyse data and derive actionable insights.
• Creativity: Strong creative thinking skills to develop engaging content and campaigns.
• Communication Skills: Excellent verbal and written communication skills.
• Project Management: Strong organisational and project management skills to handle multiple campaigns simultaneously.
• Adaptability: Ability to adapt to rapidly changing environments and stay current with new marketing trends.

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