Digital Marketing Executive

Love A Loaf Bakery & Cafe; George Town; On-site; MYR 200,000 - 250,000; Full time

Job summary

A growing bakery company is looking for a Digital Marketing Executive to enhance its online presence. Responsibilities include managing digital marketing campaigns, creating engaging content, and collaborating with various teams. Candidates should have a diploma in Marketing and 1 to 3 years of experience, especially in digital marketing for the food and beverage sector. The role offers a competitive salary, growth opportunities, and a dynamic work environment.

Benefits

Competitive salary + incentives

Staff meals

Career growth opportunities

Dynamic working environment

Qualifications

• 1 to 3 years of experience in digital marketing.
• Proficient in managing social media effectiveness.
• Ability to create engaging content for food-related audiences.

Responsibilities

• Plan and manage digital marketing campaigns.
• Create and post engaging content on social media.
• Monitor online advertising performance and ROI.

Skills

Digital marketing campaigns

Social media management

Content creation

Copywriting

Analytics

Education

Diploma or Degree in Marketing or Mass Communication

Tools

Meta Ads Manager

Canva

Adobe Illustrator

Job description

About The Role

We are a growing bakery company, and we’re looking for a creative, digitally savvy Digital Marketing Executive to elevate our online presence and drive foot traffic and orders. If you’re passionate about food, social media, and engaging digital content, we’d love to hear from you.

Key Responsibilities

• Plan, develop, and manage digital marketing campaigns to promote our brand, products, and promotions.
• Handle content creation and daily posting on social media platforms (Instagram, Facebook, TikTok, etc.).
• Manage online advertising (Meta Ads) to increase engagement, bookings, and delivery orders.
• Create and manage campaigns for food delivery platforms (e.g., GrabFood, foodpanda, ShopeeFood).
• Monitor and respond to comments, reviews, and inquiries across digital channels.
• Track performance and generate weekly/monthly reports (traffic, engagement, ROI, etc.).
• Collaborate with internal teams (kitchen, operations, design) for promotions, launches, and events.
• Stay on top of digital trends and competitor activity in the F&B space.

What we are looking for

• Diploma or Degree in Marketing, Mass Communication, or related field.
• 1 to 3 years of experience in digital marketing, preferably in the F&B or retail sector.
• Proficient in Meta Ads Manager and social media analytics.
• Strong copy-writing and content planning skills (especially for food and lifestyle audiences).
• Experience with basic design tools (Canva, Adobe Illustrator, etc.) is a plus.
• Able to work independently, manage multiple tasks, and meet campaign deadlines.
• Passionate about food, marketing, and engaging storytelling.
• Sources of the material and collateral for campaign & product packaging.
• Compulsory to able to speak and read in Chinese language.

What We Offer

1. Competitive salary + incentives for performance.
2. Staff meal (2 bread & 1 drinks daily / F&B discount privileges).
3. Opportunities for career growth and training.
4. Fun and dynamic working environment.

Job Types: Full-time, Permanent

Benefits

• Additional leave
• Free parking
• Maternity leave
• Opportunities for promotion
• Parental leave
• Professional development

Experience

Digital Marketing Executive position: 1 year (Preferred)

Language

Mandarin (Preferred)

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