Digital Marketing & Analytics Strategist

United Overseas Bank; Kuala Lumpur; On-site; MYR 60,000 - 80,000; Full time

Job summary

A leading Asian bank in Kuala Lumpur is seeking a Strategic Marketing Communications professional to enhance digital customer engagement. This role includes conceptualizing campaigns, managing communications, and leveraging data analytics to drive better conversion rates across mobile banking services. The ideal candidate should have a Bachelor's degree and proficiency in marketing tools. A strong foundation in analytics and project management is essential for success in this position.

Qualifications

• Bachelor's degree in a relevant field.
• Strong skills in marketing and analytics.
• Ability to conduct A/B testing and analyze customer behavior.

Responsibilities

• Conceptualize and create plans for digital customer acquisition.
• Manage customer communication focusing on engagement.
• Use analytics to understand customer behavior for strategy refinement.
• Monitor existing features in digital banking systems.

Skills

Marketing

Microsoft Office (PowerPoint, Excel, Word)

Analytics tools (Qlik, Adobe Analytics)

JIRA

Confluence

Education

Bachelor's degree

Tools

Microsoft Office

Analytical tools

JIRA

Confluence

Job description

A leading Asian bank in Kuala Lumpur is seeking a Strategic Marketing Communications professional to enhance digital customer engagement. This role includes conceptualizing campaigns, managing communications, and leveraging data analytics to drive better conversion rates across mobile banking services. The ideal candidate should have a Bachelor's degree and proficiency in marketing tools. A strong foundation in analytics and project management is essential for success in this position.