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A leading job portal company based in Malaysia is seeking a Digital Marketing Specialist to optimize campaigns across various channels, including SEO, SEM, and social media. The role involves managing social platforms, conducting keyword research, and analyzing campaign performance. Candidates should hold a Bachelor’s degree in Marketing or related fields and possess strong skills in content creation, SEO, and analytics tools. Excellent communication and problem-solving abilities are essential, along with the capacity to thrive in a fast-paced environment.
Plan, execute, and optimize digital marketing campaigns across channels (SEO, SEM, social media, email, content).
Manage social media platforms, create engaging content, and grow online presence.
Conduct keyword research, optimize website content, and monitor SEO performance.
Track, analyze, and report campaign performance with actionable insights.
Collaborate with design, sales, and content teams to ensure brand consistency and maximize campaign impact.